project
March 28, 2021 – 11:47
A new image to communicate the positive concepts of rebirth, joyfulness and participation in an innovative and unified way
of Corriere Fiorentino editorial staff
Designing the new image of theFlorentine summer to communicate positive concepts of rebirth, joyfulness and warm participation in an innovative and unified way. this is the creative challenge that the Municipality of Florence launched at the beginning of 2021 to the students of the third year of Advertising Communication of the European Institute of Design – IED Florence who, divided into groups and coordinated by Alessandra Foschi, the course manager, worked to study the new graphic design of the Florentine Summer with the aim of giving coherence and continuity to all the events of the Festival.
We have confirmed this edition of the Florentine Summer despite the pandemic – says the councilor for culture Tommaso Sacchi – because we believe it is an important signal of rebirth and closeness to our associations and cultural subjects that animate and make the city vibrate. This year we have chosen to entrust the young people of IED Firenze with the creation of a logo that represents this will to restart thanks to a collaboration that we want ever closer and more profitable.
I thank Councilor Tommaso Sacchi for having accepted the proposal of IED Firenze to be able to contribute to the restart of our city alongside the Municipality. from our young people, born in the digital age, that the innovation process can start. Equipped with transversal thinking, they master traditional visual and verbal languages and at the same time know how to apply them in avant-garde technological and multimedia contexts, he adds. Igor Zanti director of IED Firenze. At the end of April the Municipality of Florence will choose the winning project that will develop the coordinated image of the Event to be declined in: brochures, events program, advertising campaigns, social media, radio, short-video, ambient and / or guerrilla.
March 28, 2021 | 11:47
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