Apple has cut the number of iPhones it wants to produce, and according to a new Bloomberg report, not only has the chip crisis contributed to this
In October, about a month after the announcement of its new flagship devices, it was reported that Apple had updated the sales expectations of the iPhone 13 – primarily due to the chip crisis, which would lead to a shortage of parts and a reduction in production. But now it may be that the demand for the device, which as I recall did not innovate much, is not skyrocketing.
Supply has been cut, but so does demand
According to a new Bloomberg report, Apple is suffering from something it has not known in recent years – apathy on the part of users; And those were not in a hurry to the stores to upgrade their devices or purchase an iPhone for the first time.
Bloomberg reports from several sources involved that Apple has informed some of its component suppliers that the demand for its latest generation devices is low, after having already cut the number of iPhones it plans to produce by about 10 million units due to the chip crisis.
Apple has cut the number of units it wants to produce to about 80 million units, hoping it can increase it by 2022, when the situation improves. However, given the low demand from buyers, it is unlikely to increase this number and may even need to cut it, according to Bloomberg’s report.
And this is what we thought of the iPhone 13 Pro
Although Apple is expected to report a fine fourth quarter, with a 6% increase in sales to $ 117.9 billion thanks in part to the holiday season, it seems the giant from Cupertino is still expected to lag behind in terms of sales of its flagship devices. Quite a few have criticized Apple for not offering its flagship devices a significant improvement over the previous generation and some have called it the “iPhone 12S”, which may very well have also led to a reduction in demand. And given the fact that this is not an “exciting” device enough for users, they were not in a hurry to chase it – especially because of the lack of chips and delivery times.
Another reason could be that Apple’s previous model, the iPhone 12, was a “super upgrade” model for Apple – and it has sold more than 100 million units in just seven months since it hit the market. This is according to a study by Counterpoint. This is an achievement that hardly happens, and this is only the second time that the iPhone model has been a “super upgrade” since iPhone 6. With so many people owning a model that preceded the iPhone 13, where innovations make it difficult for quite a few users to consider upgrading – it could certainly lead to Apple .
In addition, economic uncertainty in the United States – one of Apple’s most important markets – which has seen a sharp jump in inflation in recent days, could also affect the economic decisions of those who may have planned to buy the new iPhones.
In the company’s latest investor talk in October, CEO Tim Cook said that Apple expects the global chip crisis to “challenge” it and that there is “significant interest” in iPhone 13 from users. The first part of Cook’s remarks did materialize, and Apple did cut production, however the second part – it seems – less so. Apple chose not to respond to Bloomberg’s report on the decline in demand for the iPhone 13. Recall that quite a few times in the past there have been reports of a lack of demand, and finally it was discovered that Apple actually posted record sales of devices.
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