HONOR seeks to make a statement, at least that is what it demonstrated with its announcements during the IFA 2024, according to David MohenoDirector of Public Relations and Communications for the brand in Latin America.
During the IFA 2024HONOR introduced not only a new mobile device, but also artificial intelligence integrations and a new laptop.
Which seeks to integrate a unique ecosystem of gadgets, because in addition to having communication between them, it is a open system easy to use for developers and users.
In the conversation we had with David Moheno, he mentioned that this was possible thanks to the strategic alliances that the brand has had with various companies specialized in their field.
Well, it is very difficult for these to lend themselves so easily to collaborations of this style; but it was thanks to their research team, extensive growth and facilities in their architecture, that they achieved all this.
“Getting the support of these brands was not easy. Not everyone is willing to collaborate so openly with others. However, thanks to the sustained plan we have developed, as well as the results we have delivered, we were able to gather a series of allies for our new launches.
“These are collaborations that aim to last several years, not just a one-time thing. This is due to the open system that we have proposed, where the user experience comes first. In addition, we are not closed to collaborating with other technology development companies in the future.”
David Moheno, Director of Public Relations and Communications at HONOR Latin America
David Moheno (HONOR)
HONOR Magic V3 is the key device for the coming months according to David Moheno
The first thing he told us about David Moheno It was from the announcement of the HONOR Magic V3which has been said to redefine durability and thinness in foldable smartphones.
According to what David Moheno told us about the HONOR Magic V3, its weight of 226 grams is not at odds with the endurance.
The device was subjected to extensive impact tests, passing all of them, proving to be hardware that surpasses the current generation of mobile devices.
Not only that, but this one will maintain the alliance with Studio Harcourt as far as its portrait mode and camera optimization are concerned.
However, most notable are the new integrations of artificial intelligencewhich have been developed by Google:
- Face to Face Translation, which makes one-to-one translations in real time.
- AI Eraser, which removes unwanted elements in photos
- Magic Portal on Foldable, which allows multitasking with floating apps
This is intended to simplify the user experience, setting a new standard in the use of mobile devices.
The HONOR Magic V3 is our device that aims to redefine the foldable smartphone market, making it the thinnest and most durable foldable smartphone available on the market; something that has never been seen before.
We can also confirm that we will continue to work with Studio Harcourt on the portrait mode that has been so well received with the 200 series.
However, what stands out the most about our team is that we will now have artificial intelligence integrations developed by Google, which greatly improve the user experience; not to mention that we will keep all the ones that were already in the aforementioned 200 series.
David Moheno, Director of Public Relations and Communications at HONOR Latin America
HONOR presentation at IFA 2024 (HONOR)
HONOR MagicBook Art 14 appeals to user privacy according to David Moheno
Another of the announcements he talked about David Moheno It was the one of the HONOR MagicBook Art 14the company’s new laptop.
He noted that there will be two versions of the HONOR MagicBook Art 14, one with processors Intel and another with Snapdragon X Elite of Qualcommthe latter being the most powerful.
Being within the elite of teams, being perfect for all kinds of activities, whether leisure or work.
In addition to that thanks to MagicRingwill communicate with other HONOR devices, such as the HONOR Magic V3.
In addition, it will have artificial intelligence integrations provided by Microsoft thanks to Copilotbeing one of the first machines with software outside of the American brand.
However, what David Moheno highlighted the most was its camera, which will not be integrated into the edges of the screen, which confirmed that practically will not have “shores”.
The camera It will be a magnetic device that can be released from a compartment on one of the sides of the equipment, having the possibility of being installed wherever the user wishes.
Once I’m done using it, I can put it away. disassemble and store. This is a way to maintain people’s privacy, since they will not have to fear that the camera will be violated.
Always keeping control of what they reveal to people, so that there are no leaks of any kind.
With the HONOR MagicBook Art 14 we are giving the user a powerful and accessible machine at the same time; with equipment with Intelr and Snapdragon processors from Qualcomm, the latter with a latest generation processor, being one of the most powerful laptops.
However, what stands out the most is its camera, which is not mounted on the device, but is separate, and being magnetic, the user decides how and where to place it, as well as being able to remove it in the same way.
This protects privacy at all times, while providing flexibility in its use.
David Moheno, Director of Public Relations and Communications
HONOR presentation at IFA 2024 (HONOR)
David Moheno points out that HONOR is betting on artificial intelligence
Finally he mentioned two new developments of artificial intelligence what HONOR is doing, and which also relate to user security.
The first one is AI Agentwhich will analyze the user’s habits and detect any kind of anomaly, such as possible identity theft.
Blocking things like suspicious subscriptions to malicious applications, while preventing potential leaks.
The other development is AI Deepfake Detectionwhich will detect any potential fraud through the use of advanced spoofing software.
For example, it will warn the user if the call they are holding with a person is actually a hoax, because the image is altered. It even warns if the other person is not human, but a bot.
These two developments are still in the testing stages, so they will not be integrated into the devices.
But it is hoped to have them ready for the next generation, starting with Magic 7.
The possibility of updating previous generations with these new artificial intelligence elements is also not ruled out.
“AI Agent and AI Deepfake Detection are two softwares that the development team has been working on, being part of this user protection initiative.
We are looking for better ways to protect privacy and sensitive information against the many frauds that exist today. Using artificial intelligence to our advantage.
It should be noted that these programs will not be included in the devices presented; the goal is to have them starting with Magic 7. Although a possible update will be considered for older devices to unify the technology.
The goal is to have a single connected ecosystem across all of our devices, with MagicRing being the best example of this.
David Moheno, Director of Public Relations and Communications
AI Agent of HONOR (HONOR)
2024-09-11 16:43:29