2023-04-24 19:44:11
The Chairman of the Executive Committee of Ifema MadridJose Vicente de los Mozoshas presented this Monday “the best results of the institution in its 40 years of history”. The 187.7 million euros in turnover and the 20.4 million gross operating profit (EBITDA) represent an increase of 90.3% compared to 2021. “We knew that 2022 was very complex because we came from a pandemic and In January, decisions had to be made due to the presence of the omicron variant. Despite this, we have closed the year with an all-time record turnover, ”he concluded.
Throughout 2022, the congress center organized 105 fairs, 400 conventions, 21 leisure events and various music festivals in which it brought together 21,360 companies and 3.7 million visitors. Ifema has also been the venue for such relevant summits as the NATO one in June. The boost in activity after the pandemic has turned Ifema, according to of the waitersin a “worldwide benchmark capable of organizing any large-scale event with experience, seriousness and professionalism”.
Fruit Attraction and Fitur, fairs at the forefront of their respective segments worldwide, were at the forefront in revenue generation.
forecasts
Ifema Madrid plans to exceed 185 million euros this year. The president of Ifema described the first quarter of 2023 as “good” and pointed out that the institution expects to organize in the current financial year 109 fairs, 31 leisure events and 445 events and conventions.
Jose Vicente de los Mozos He also announced the launch of a new restoration project. “This is a project in line with the transformation of the institution with which we hope to improve the restaurant offer, positioning ourselves as a gastronomic benchmark in the fair sector,” he assured.
“Madrid is a hub world gastronomy and Ifema Madrid You should not live with your back to this reality”, he added.
Strategic plan
Diversification, internationalization and digitization are the three axes on which Ifema’s strategy is based to boost its activity and improve its services. Considered for the second consecutive year as the best congress venue, the president of Ifema wants to continue promoting international events since he points out that “Madrid is in fashion and Ifema has to be its leader”. of the waiters wants Ifema Madrid to expand outside of Spain and emphasizes the importance of “capturing the interest of foreign companies and international visitors”.
The pandemic has accelerated the digitization process of many companies. “Now if we are not connected we do not know how to live”, highlights the president of the institution, who explains that throughout 2022 “technology and innovation have been confirmed as strategic pillars of the Ifema plan with the organization of hybrid and virtual events”. “From Ifema we are using this digitization to provide a better service to exhibitors and visitors and to improve our internal processes,” he says.
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