2023-09-04 15:06:13
The new IKEA store in Leganés opened its doors on August 29. Located in the Westfield Parquesur Shopping Center, it has 5,200 m2, differentiated into 2 floors. On the ground floor, where the inspirational spaces of rooms such as bedrooms, bathrooms and the children’s area, in addition to the restaurant space “Swedish Deli” with Swedish gastronomic products. On the first floor are the area of living rooms and kitchensin addition to design services Click and Collect and customer service to ensure a complete Ikea experience.
The opening ceremony was attended by Teppo TauriainenAmbassador of Sweden in Spain, Francisco Martin AguirreDelegate of the Government of Spain, Marta Nieto NovoGeneral Director of Commerce and Consumption of the Community of Madrid, Miguel Angel RecuencoMayor of Leganés, Nurettin AcarCEO of Ikea in Spain and Oliver Doblasstore manager in Leganés.
“This store reflects Ikea’s commitment to a key market such as Madrid and our desire to continue advancing even where we already have a consolidated presence. The objective is none other than to continue at the side of the majority of people and make it even easier for them to access to our offer and the experience with us. We are very happy”, affirms Nurettin AcarCEO of Ikea.
“Proud of the teamwork during these months that finally sees the light of day, putting ourselves at the service of the people of Legan and other people of Madrid, with a project of great value that we hope will welcome you with the same joy that we feel on a day like today”. Oliver Doblasdirector of this new point.
And it is that this store arrives to respond to the interest that the inhabitants of the area have in Ikea: only in 2022, More than 86,000 Leganenses visited Ikea stores an average of three times a year. Now the company is closer to these people and all the visitors they will have at their disposal 110 skilled workers in home life, with 3 out of every 10 new hires. This new store is a reflection of society and our commitment to equality and diversity: the 50% are men and 50% women of 10 different nationalities.
On this opening day, Ikea gives the first 1,000 customers a voucher for a puppy and some chocolates inside a limited edition of a blue FRAKTA mini bag-key ring. In addition, during the first 5 days of opening, they will raffle 4 gift cards a day valued at €300 each.
The new urban point of sale entails an investment of 19 and a half million euros and in it you can find 2,300 products for direct salein addition to the fact that the entire range can be purchased online and received in 24 hours in the new store, within the services Click & Collect (the customer buys online and picks up the products in the store) and Order & Collect (the customer places the order in the store itself and picks it up later on an agreed day).
Almost 60 million euros in Madrid
Madrid is one of the squares defined as priorities within the expansion plan from Ikea, as are Catalonia, Andalusia and Levante. Specific, the company will invest 57.3 million euros in the period 2023-2025 for the opening of new contact points, as well as their logistical reinforcement, and the creation of 450 new jobs in Madrid.
Specifically, this figure refers to the opening up to 15 points, 6 of them open in the last year: a planning space on Calle Fuencarral, a new store in the Parque Corredor shopping center in Torrejón de Ardoz, the new logistics center in San Sebastián de los Reyes, delivery points in Chamberí and Ventas, and this new store in Leganés. In addition, the company has the Commitment to open another 9 of different formats in this time rangewith the nearest opening of a planning space in the La Vaguada Shopping Center.
This investment is part of the 300 million euros announced nationwide for these plans, after doubling the forecast from the 150 million euros that were initially announced; a change motivated by its plans to boost logistics. Ikea is also immersed in improving flows, reducing delivery times and gaining efficiency in order and merchandise management, while advancing in a better impact on the planet.
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