YouTube is a video streaming platform that is home to millions of content creators. Creators earn money through this popular platform. However, in the race to gain views and subscribers, some creators resort to ‘clickbait thumbnails’. These are misleading images or titles that do not match the actual content of the video. After analyzing this growing problem, the company has taken strict steps to curb such practices.
YouTube crackdown on clickbait thumbnails
What are clickbait thumbnails?
Clickbait thumbnails use sensational or unrelated visuals and headlines to attract viewers. For example, the thumbnail of a video claims “The President resigns!” But there is nothing like this in the content. Such tactics confuse audiences and harm the credibility of content on the platform.
YouTube’s plan for misleading content
In a recent blog post, YouTube highlighted its stance on dealing with clickbait. The platform will:
- Videos with misleading thumbnails, especially those related to breaking news or recent events, will be removed.
- Channels that repeatedly violate this policy will be banned.
- Examples of misleading thumbnails
- Videos whose thumbnails suggest ‘Top Political News’ but do not provide relevant news will be removed. YouTube has clarified that this is not a new policy, but the existing rules are being enforced more strictly.
First warning, then content will be removed
YouTube has made it clear that as soon as clickbait is detected, the channel will not be banned immediately. Initially only misleading videos will be removed, so that content creators can change their content strategy.
High quality content will be promoted
This step by YouTube is taken towards promoting honesty on the platform while allowing viewers to enjoy genuine and high-quality content.
New ‘Watch Later’ playlist feature
YouTube has added a new ‘Watch Later’ playlist feature for those who want to save any video on the platform to watch later. This is a long-awaited feature that allows users to easily access videos later on the platform itself.