in 8M, Barça uses attacks on women’s football to vindicate women

BarcelonaEquality is in our colors. This is the slogan that Barça has chosen to structure the communication campaign focused on today, March 8, International Women’s Day. Based on the figures of the Polish striker of the first team Robert Lewandowski and the women’s defender Mapi León, the club has shared a video on its social networks where, using offensive messages towards women’s football, they have tried to stage the situation of women in a world where their position is under attack day after day. The Polish forward has been in charge of reading the burlesque and offensive messages received every day by women who want to dedicate themselves to this sport. Phrases like “No one wants to watch your matches” or “Women’s football is not real football, no one cares” mark the discriminatory trend that any woman who wants to play women’s football suffers. Mapi León, as a representative of all of them, collected these messages, claiming the rights of women’s football and paving the way for all the players who want to be like them to go even further.

Barça is a pioneer in women’s football. The first team, which in recent years has given many more successes and joys than the men’s team, maintains hegemony in the League. This season the players have broken the barrier of 50 consecutive victories in the League, and are thus the only European professional club to achieve this, both in men’s and women’s disciplines. The Blaugrana are on their way to their fourth consecutive League title – that would be 8 in total. But they want a lot more. The gaze of all of them is focused on the fight for the Champions League, a trophy they already lifted in the 20-21 season against Chelsea (0-4), and which eluded them last year against Olympique of Lyon (1-3). All in all, the Barça women’s victory was a much bigger one, specifically 91,648. This was the number of spectators who came to Camp Nou for the first leg of last year’s semi-finals in the Champions League against Wolfsburg (5-1), which confirms that women’s football is not fashion or whim, but a reality that is here to stay.

All this feat is identified, above all, in a player who has made herself a global brand that champions this sport. This is Alexia Putellas, who recently won the second consecutive The Best trophy (2020-2021, 2021-2022). The captain of FC Barcelona, ​​also awarded with two Golden Balls (2020-2021, 2021-2022) which places her as the best player of the moment and of the best of all time, has elevated the club both at a sporting level and regarding his image. Together with Mapi León and Aitana Bonmatí, he gives color to the facade of the Camp Nou. And it is not at all strange that the club counted on her to present the new pantone, Lila Barça. Born from the union of Barça’s classic tones, blue and crimson, it represents the club’s new image. A color that emphasizes an equality necessary so that women’s football can continue to grow.

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