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Time.news OF SHANGHAI. After a long absence due to the Covid-19 pandemic, the Chinese are finally making their return to theaters.
By Marie Fourier, in Shanghai
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Lhe China is getting back on track. Direction economic growth, a sort of return to 2019, to better look to the future, which also implies great expectations for consumption. And what better than leisure to put people’s minds in a favorable approach to spending? The Chinese New Year break has for many years been synonymous with a peak in cinema attendance. Since 2020, the latter have suffered from health restrictions.
Between the closings of the rooms, the many empty seats imposed due to social distancing or quite simply the fear of the spectators of leaving their homes, the attendance of the big screen has collapsed in the last three years. Authorities deploy subsidy treasuries to…