“Pay your accommodation in garlic, 5 yuan [0,70 euro] the 500 grams. Le new slogan of real estate developer Jianye, in Henan, has caused much ink to flow in the Chinese media. “More than 800 garlic growers have visited us, and around 30 transactions have been concluded in less than a month, with 430,000 kilos of garlic”, real estate agent confirms to online media Hongxing Xinwen.
This promotional operation applies to their real estate program in Qixian prefecture, Kaifeng city, where garlic cultivation is one of the main economic pillars, with an annual production of more than 100,000 tons. Hit by the pandemic, overseas exports of garlic produced in Qixian have dropped significantly, so “the price fluctuates between 2.6 and 3 yuan per kilo”, explains the Chinese media, “which is equivalent to 30% of the price before Covid-19.” But the promoter Jianye offers an attractive price, 10 yuan per kilo, three times more than the market price.
In Minquan Prefecture, Shangq City