With over 2,000 stores nationwide, the chain of D1 supermarkets has become one of the most beloved in Colombia. Known for its affordable prices and ever-evolving product selection, the supermarket giant has recently ventured into the clothing market with a new clothing line that has sparked widespread reactions online.
Last Friday, August 9, the company announced its plans to release a new line of clothing aimed at budget-conscious consumers. The collection features a diverse range of items, including tights, skeleton t-shirts, short-sleeved t-shirts, and belts, available for both men and women. Prices range from $15,900 pesos to $39,000 pesos.
The offer has been met with diverse reactions online. Some users expressed excitement about the new clothing line, praising its affordability and variety. Others expressed skepticism, suggesting that D1 is venturing into unfamiliar territory. Common reactions included:
“D1 already sells clothes. In the future, he will surely sell motorcycles, televisions, and computers too. No one can stop it.”
“D1 clothes already exist. Now we are going to get new ones.”
“D1 clothes are not cheap.”
“D1 wants to sell clothes at Unicentro prices.”
* “No need for clothes in D1. They should bring more brie cheese.”