#Weekend morning. After having a quick bite to eat, I go to the swimming pool with a sauna facility. The spouse heads to the indoor gym to take a yoga class. Children have fun running around with their friends in a playground equipped with a water drop facility. After each morning’s leisure time, the family gathers at a restaurant to have an early lunch. After lunch, we go on a pre-booked yacht ride. For the weekend, invite friends to watch the latest movies and then end the day at a glamping site.
An apartment where all of this can be realized has appeared. Activities that would otherwise be possible at a luxury resort or hotel overseas can be done right in front of your home. Since it is a shared facility, there is a significant cost saving effect. Above all, the biggest advantage is that thanks to the excellent facilities, you can reduce fatigue caused by moving and save time.
Shared apartment communities, which were once limited to playgrounds and senior centers, have recently been expanding their scope. Apartments have entered the race to turn imagination into reality.
‘Wanggil Station Royal Park City Prugio’, which I visited on the 24th of last month, was truly a new concept living space. Here, you can see the latest apartment trends at a glance. I would have been satisfied with just an apartment with the front yard removed from the ground parking lot, but it caught my eye because it was a space that contained everything from food, entertainment, and exercise.
![In Incheon, a yacht is launched, and in Gangnam apartments, there is a rooftop swimming pool.[동아리]](https://dimg.donga.com/wps/NEWS/IMAGE/2024/10/05/130158392.2.jpg "In Incheon, a yacht is launched, and in Gangnam apartments, there is a rooftop swimming pool.[동아리]")
If you walk along the 400m long cascade along the main walking path, you will feel as if you are in a valley. There is also a tea house where you can enjoy the surrounding sounds and scenery while drinking tea. The length of the skywalk floating in the air is 55m.
It boasted resort-level facilities, including a duplex indoor golf driving range within the complex, an indoor sauna, a fitness center equipped with top-of-the-line exercise equipment that can only be found in 6-star hotels, and an indoor swimming pool with a luxurious chandelier.
In particular, the indoor golf driving range is a two-story structure with golf batting tables on the first and second floors, and the driving range is 30 meters long. It is equipped with the latest GDR device that can check your swing form as well as screen golf. There is also a GX room where group classes such as dance and yoga are available.
There was also a playground with a zipline and water play facilities that children loved. Here, animal sculptures such as elephants and rhinos that are comparable to the actual size are installed. In addition, a glamping space was created between the trees around the playground so people could enjoy nature in the city. There is everything, including a three-meal service with a daily changing menu, a 20-seat movie theater, and even a yacht. The 66ft yacht was purchased directly for the residents by DK Asia, which was in charge of this project. We also provide the ‘Royal Diamond Limousine Bus’ service, which is a bus exclusively for yacht boarding. Departure point is Gimpo Ara Marina.
An official in the real estate industry said, “Breakfast service, which was only available in some Gangnam reconstruction complexes, has become a basic option in apartments these days. Apartments have now become a means of expressing social and economic status beyond a simple living space, and the spread of work-life balance has led to various “Community facilities for leisure activities are becoming an important factor in purchasing a home,” he said.
Competition for high-end community facilities
3 meals service, infinity pool
From the construction company’s perspective, they are also competing to differentiate themselves by offering diverse and advanced ‘community facilities’ as a strategy to improve brand value and give pride to residents.
Even in Ulsan, a complex that introduced differentiated communities such as an indoor swimming pool, indoor gym, guest house, book cafe, reading room, and private cinema space was sold out. The average competition rate for LaLS 1st place was 7.72 to 1, recording the highest box office success in Ulsan in 2 years and 2 months since Munsu-ro Prugio Urban Peace (8.44 to 1) in March 2022.
There are also complexes that are pursuing community remodeling of existing apartment complexes. At the resident representative meeting of Ricenz, one of the Daejeonju apartments in Songpa-gu, Seoul, the resident consent rate for community expansion held in April was 67.2%, and it was announced that the community will be remodeled. The plan is to expand the residents’ common space, which was originally 759 m2, to 2,086 m2 and build a fitness center, golf driving range, library, and cafe within it.
After the news of community remodeling, Recenz’s exclusive use area of 98㎡ (20th floor) was traded for 2.85 billion won on April 22, setting a new record price. Banpo Raemian Firstige, the former leader of Banpo, is also completely expanding and remodeling the existing community.
An official in the construction industry said, “As the perception of home is changing, the demand for residential environments that can improve the quality of personal life is increasing.” He added, “As satisfaction and pride in their apartments are increasing among residents, things such as apartment communities and landscaping are shared among residents.” “There is a trend of paying a lot of attention to facilities,” he said.
Raemian One Bailey in Banpo-dong, Seoul, which moved in last year, also received attention for its landscaping, which created an art museum-like atmosphere by introducing community facilities such as △ swimming pool △ sauna △ cafe △ restaurant △ fitness △ Pilates △ GX room △ screen golf course, and artwork within the complex.
Gaepo Xi Presidente opened the first rooftop infinity pool (a pool that seems to have no end) in an apartment building in Korea last month. In front of the 36th floor high infinity pool, you can see not only Daemosan Mountain but also downtown Gangnam at a glance.
Incheon Songdo Songdo Crystal Ocean Xido created a resort atmosphere by placing various facilities in an area of about 4 soccer fields (approximately 8,400 pyeong). The sky bridge (25th floor) was applied for the first time in Songdo, and community facilities for residents were placed on the ground so that they could use them while viewing the sea.
Due to the aging trend, silver towns with various community facilities are also competing. Concierge services such as healthy meals prepared by a dedicated nutritionist, housekeeping responsible for cleaning and waste separation, laundry services, and schedule reservations are also provided. We also provide medical services once a year in collaboration with famous domestic hospitals. In some places, a nurse is stationed within the facility.
The luxury senior town also features an indoor swimming pool, an outdoor sunken pool, a golf driving range, a fitness center, a hotel-style sauna, and body care (hotel-style spa shop).
Rising management costs cause conflict
Facility operation limit and degree of non-operation
However, increased management costs due to maintaining community facilities may cause conflict among residents. This is because operation and management costs are inevitable in addition to the user fee payment facility.
An industry official said, “Management costs are continuing to rise due to the impact of rising prices and labor costs, such as heating and cooling costs and electricity costs, and the increase in community facilities,” and added, “There are quite a few cases where we are unable to actually operate due to issues such as facility management.”
According to the Korea Real Estate Agency’s apartment management information system, the average apartment common management cost (labor cost, disinfection cost, elevator maintenance cost, repair maintenance cost, etc.) per ㎡ last April was 1,267 won nationwide, up 42 won compared to the same period last year (1,225 won). . It is an increase of about 3.4% in one year. Compared to April of the year before last (1,167 won), it rose by about 8.6%.
2024-10-06 21:41:14