DECRYPTION – Televisions and computers are no longer the stars of CES, supplanted by cars, which are becoming “smartphones on wheels”. Shaken by start-ups, manufacturers from all sectors are reviewing their strategy.
In Las Vegas
The curtain fell on Sunday on the Consumer Electronics Show (CES), the largest consumer electronics show in the world. In five days of intense activity, he highlighted the major changes in society and the economy. The CES has crossed the boundaries of consumer electronics. Televisions and computers are no longer the stars of the show, supplanted by the automobile, new mobility, connected health and, to a lesser extent, the ecological transition. Above all, electronics are everywhere, they are no longer the prerogative of the general public. The CES always welcomes more companies whose customers are other companies, as a symbol of the acceleration of the digitization of our societies.
The car and new forms of mobility perfectly symbolize this change. The CES has become an essential step for car manufacturers and equipment manufacturers. All claim “tech” company status, like a label of…
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