“In marketing, he has the potential of a Mbappé”: why the whole world is already tearing up Wembanyama

2023-06-22 11:38:53

First there is this nickname: Wemby. It’s short, it snaps and it’s easier to pronounce than his surname. “It prevents people from making spelling mistakes. It’s going well, it’s fluid… marketing”, he smiles himself. For a year, Victor Wembanyama has been turning heads in the basketball world and beyond. It fills all the rooms, mobilizes the biggest stars, who want to see it. His entourage wants to make it a rare product, but the media from all over the world try to meet him and sponsors jostle at his doorstep. He is a unique being and that is why the whole world is tearing him away.