A few weeks after winning the Super Pharm Group’s budget, the McCann Group is recording another achievement: Globes has learned that the McCann Tel Aviv advertising agency has won the Tidhar construction group’s advertising budget of about NIS 10 million.
Recall that for years it was avoided Tidhar, One of the largest construction companies in Israel, to invest in its own brand. As was first revealed in Globes recently, the group has begun preparing for a rebranding move, which is due to take place as early as this summer, and for this purpose they went out to tender for the purpose of selecting an advertising agency to lead the move.
We will also mention that a number of offices competed for the budget, including McCann Tel Aviv, Bauman-Bar-Ribnai, Reuveni Frieden, Yehoshua TBWA and Avraham Advertising. The five ministries presented office and strategy presentations to Tidhar’s management, and another phase was held, which included commercial proposals.
As part of the tender, Tidhar informed the bidding offices that they intend to invest NIS 10 million in rebranding. The company is one of the largest in Israel in the field of construction and is considered strong and valued in the field of B2B, but is not sufficiently known to the final consumer.
It should be noted that in recent years the entire advertising category of real estate companies has grown stronger. YH Dimri and Praszkowski, who invested in building a brand and significantly increased the category.