After freezing the price increase about six months ago, Esem-Nestle surrenders and increases the price of some of its products | The company stated that “in light of the unprecedented price increases in the last two years – the company had to update the price list”
Asem Nestlé raises the prices of some of its products by an overall average rate of 3.4%. The company announced that the price increase comes in light of the “unprecedented price increases” in the last two years of raw materials, packaging, transportation, energy and more.
Asem Nestlé has updated that it will not increase the price of baby products – Materna and Gerber, Bamba snacks, coffee products, breakfast cereals, Nestlé chocolate and pet food. Since the pasta revolt in February, when Asem announced that it was canceling the price increase and in fact surrendered to the consumer boycott, the company has been canceling promotions in a sweeping manner.
It should be noted that for several months in the branches of the Shufersal chain, including Yesh Chesed branches, a series of products from the Asem brand have been removed and signs have even been hung on the supermarket shelves.
The company explained that “Esem Nestlé is facing heavy increases in the cost of electricity, water, property taxes, raw materials, packaging and transportation. The Corona epidemic, the war in Ukraine, and the growing climate crisis have created a global crisis in the supply of goods, and have led to a sharp increase in the prices of raw materials in the last two years (from January 2021)”.
“For example, wheat prices went up by about 60%, the price of tomato concentrate went up by 40%, coffee prices went up by about 45%, sugar prices went up by about 28%, oil prices went up by about 50%, durum wheat for pasta went up by about – 75%, the price of corn went up by about 33% and the price of soybeans went up by about 13%.” This is what they claim in ‘Esem’.