The “Yesh Chesed” and “Osher Ad” food chains are the preferred chains for most of the ultra-Orthodox (59% and 59% of the respondents) for buying groceries at home, even though the “Yesh Chesed” chain is not the cheapest. To the first place in the ranking of the most attractive price came “Osher Ad” which is perceived as the cheapest among 41% of the respondents. This is according to a survey Edited by Askria Specializing in the ultra-Orthodox sector among 1,200 respondents through the ultra-Orthodox Internet panel.
Dudi Dror, CEO of Askria, explains the gap in the better layout of the Yesh Chesed chain, which includes discount branches and neighborhood branches, compared to Osher Ad, which only includes discount branches located in some of them in industrial areas.
The third chain in which ultra-Orthodox consumers prefer to buy is Rami Levy with over a third of consumers (35%), for whom 18% of consumers believe it is the cheapest. The popular chains of the general sector are being pushed to lower places – Shufersal buys only 10%, Bitan Wines 8% and Victory 5%.
While most ultra-Orthodox prefer to shop at food chains (87%), over half of them will prefer the neighborhood grocery store (54%) and about 13% at the Jade. But the place where the purchase is made is conditional on car ownership – car owners tend to buy in food chains (89%) and ultra-Orthodox consumers who do not own a car will buy more from neighborhood containers (63%).
An interesting phenomenon in the sector is the neighborhood sale, which attracts about one-fifth (20.2%) of consumers. This purchase is made by phone order through a computerized system (and recently also via the Internet). The products are collected once a week at neighborhood collection points located in the parking lot of a building. Thus there are in fact no rental costs, workers, cleaning and various expenses involved in maintaining a branch (the building hosting the collection point receives a reward), and a particularly discounted price is possible compared to the chains also due to orders placed in particularly large quantities.
Sales are often characterized by significantly cheaper sales, a sample test found that a kilogram of leveraged flour will cost the consumer by 3.9 per kilogram, compared to between 8.40 and 10.90 at the supermarket, products without branded significantly cheaper, Playmobil “Jeep rescue and rescue at 74 NIS Instead of 119-134 .