The year 2025 is going to be great for the Indian smartphone market. This year, Samsung and Apple smartphones will be famous. According to Counterpoint Research report, Samsung and Apple will be in the leading position in expensive phones. This means that Samsung and Apple phones may be in great demand among expensive phones. Also, it is being claimed that in the year 2025, the Indian smartphone market may exceed 50 billion dollars, which will be a record in itself.
Samsung and Apple will dominate the premium segment
The research firm said that the retail average selling price (ASP) of India’s retail smartphone market may cross the mark of $ 300 i.e. around Rs 25,000 for the first time this year. The report said that the Indian smartphone market is rapidly evolving, with OEMs emphasizing on technology updates along with strengthening brand equity. Apple and Samsung can launch phones with unique features to compete with each other in the premium and ultra-premium segments.
OnePlus will strengthen its position
Apple is hoping for strong demand through local manufacturing and making the iPhone lineup affordable. He can launch Samsung’s budget Sentral S series. The research firm found that OnePlus can gain more space in the ultra-premium segment with the launch of its OnePlus 13 at around Rs 45,000.
Vivo and Oppo’s share will increase
In the Rs 30,000 to Rs 45,000 segment, brands like Vivo, Oppo and OnePlus can strengthen their position with excellent camera systems. According to the report, the premium segment can achieve more than 20 percent share in the category priced around Rs 30,000.
Whose market share in September quarter?
- Samsung – 22.8 percent
- Apple – 21.6 percent
- Vivo – 15.5 percent
If we talk on the basis of value, then Vivo comes first with 19.4 percent. After this, Xiaomi is at second place with 16.7 percent. Samsung stood third with 15.8 percent.