Indonesia is expanding its tourism footprint in Japan at Tourism Expo Japan 2026, running from September 24 through 27, 2026, at Tokyo Big Sight in Ariake, Tokyo, in Hall E2. Led by the Ministry of Tourism (Kemenpar) and KBRI Tokyo, the national pavilion showcases eight industry representatives under the national tourism brand Wonderful Indonesia and its latest campaign, Go Beyond Ordinary.
Deputi Bidang Pemasaran Kementerian Pariwisata Ni Made Ayu Marthini in her statement in Jakarta on Friday, September 18, 2026, said that Indonesia’s participation in one of these tourism exhibitions becomes a momentum to introduce the diversity of destinations and Nusantara tourist experiences while expanding business networks with Japan’s tourism industry. Through the Indonesian Pavilion, Kemenpar presents diverse destinations, tourism products, and hospitality services wrapped in the latest Wonderful Indonesia campaign, Go Beyond Ordinary.
Pavilion Launch and Strategic Push at Tokyo Big Sight
The Indonesian Pavilion at Tourism Expo Japan (TEJ) 2026 was officially inaugurated by the Ambassador of the Republic of Indonesia to Japan, Nurmala Kartini P. Sjahrir, alongside the Secretary of the Ministry of Tourism of Indonesia, Bayu Aji. KBRI Tokyo facilitated the promotion of Indonesian tourism destinations and products while bringing together tourism industry players from both countries through the Wonderful Indonesia Pavilion.
Ambassador Kartini emphasized that the presence of this pavilion is not merely a visual promotional tool, but a strategic platform to facilitate business-to-business (B2B) interactions between domestic tourism industry players and partners in Japan. Pasar Jepang memberikan peluang yang sangat berarti bagi industri kita. Tantangan kita adalah bagaimana mengubah pertumbuhan kunjungan menjadi pertumbuhan kualitas,
stated Kartini via a press release from KBRI Tokyo received on Thursday, September 24. She added that the development of the tourism sector is expected not only to focus on increasing foreign exchange and employment, but also to drive the growth of MSMEs (UMKM) and provide tangible economic benefits for communities in various regions across Indonesia. This activity is part of KBRI Tokyo’s ongoing efforts to strengthen bilateral relations between Indonesia and Japan, opening cooperation and partnership opportunities for industry players from both nations. Bersama kita majukan pariwisata Indonesia menjadi lebih kuat, lebih berkualitas dan semakin kompetitif. Selamat berpromosi membawa Wonderful Indonesia ke dunia,
noted Dubes Kartini.
Eight Industry Representatives Representing Diversified Sectors
A total of eight Indonesian tourism industry representatives are participating in the pavilion, offering various products and tour packages to the Japanese market.
Adventure Indonesia and Wendy Asia Utama are introducing diverse travel products and experiences, while DMC White Tiger Bali showcases its expertise in destination management and the provision of comprehensive tourism services. From the transportation sector, Garuda Indonesia introduces flight services while highlighting the importance of connectivity between Japan and Indonesia in supporting the movement of tourists between both countries. Yoga Barn highlights Indonesia’s growing potential as a destination for holistic wellness and rejuvenating travel.
Exhibition Schedule and Maritime Transport Displays
Advance tickets for public days cost 1,200 yen, while same-day tickets cost 1,500 yen, and admission is free for students upon presentation of a student ID.
Concurrently at Tokyo Big Sight in Ariake, Tokyo, fourteen organizations involved in maritime transport are exhibiting booths. SHK Line Group, Meimon Taiyo Ferry, and others are also holding prize drawings offering passenger tickets and original merchandise.