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This week, RFI invites you to come back to industrial projects launched with enthusiasm and which turned out to be flop. False good ideas presented today as examples not to be followed, such as Bic perfumes. The only industrial flop of the French company known worldwide for its pens, lighters and disposable razors. She started in the late 1980s in perfumery. But the adventure is short-lived and the failure resounding.