This week, RFI invites you to come back to these industrial projects launched with enthusiasm and which turned out to be flop. False good ideas presented today as examples not to follow… This Monday morning, back to a car like no other: the Renault 14, marketed in France in 1976, called at the time the “pear” because of its round shapes. It is this unfortunate comparison that would have turned away potential buyers. However, the Renault 14 had its heyday. A look back at a commercial failure that may not be one in the end.
