Infinite competition in the meal kit market… Nongshim launches new product strategy for ‘No Pharma·Squid Jjamppong’ meal kit

by times news cr

Easy hotpot cooking with ‘No Parma Budae Hotpot’ and ‘Squid Jjamppong Seafood Hotpot’

Nongshim is introducing new frozen meal kit products ‘No Parma Budae Hotpot’ and ‘Squid Jjamppong Seafood Hotpot’, which reinterpret the taste of popular ramen brands into hotpot dishes. On the 14th, Nongshim announced that it had launched the product targeting consumers who want simple yet rich soup dishes.

Based on Nongshim’s popular product, Nongshim’s popular product, Mupa Matangmyeon, the unique refreshing soup taste of ‘Moo Parma Budae Hotpot’ is said to be made by adding ingredients such as ham, sausage, radish, green onion, and whole garlic to bring out the flavor of Budae Jjigae. This includes Nongshim’s sari noodles that go well with hot pot dishes, so it seems to be suitable as a meal replacement.

Infinite competition in the meal kit market… Nongshim launches new product strategy for ‘No Pharma·Squid Jjamppong’ meal kit

‘Squid Jjamppong Seafood Hotpot’ is said to have completed the unique spicy taste of Jjamppong with seafood such as squid, clams, and shrimp meat, and vegetables such as Cheongyang pepper, bok choy, and cabbage. It offers a unique texture, including Nongshim Garak frozen udon used in udon specialty stores nationwide.

A Nongshim official said, “We have recreated the attractive soup taste of Mupamatangmyeon and Squid Jjamppong into a hotpot meal kit. “We hope to provide consumers with a special dining experience with hot pot dishes that preserve the taste of the original product,” he said.

Nongshim’s two frozen meal kits will be available for purchase through Coupang starting the 15th. This product, which combines simplicity and flavor, is expected to receive positive reviews from busy modern people.

Kim Sang-jun, Donga.com reporter [email protected]

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