Inflation: why retailers are fighting low prices this fall

2023-09-01 21:45:33

This is Lidl’s latest ingenious publicity stunt: while Leclerc reactivated its 2006 price comparison in May, in which it claims to be between 3 and 20% cheaper than its competitors, the German discounter has just returned the ball. From this Saturday, September 2, as part of a vast advertising campaign, he will publish his own comparator, in which he appears for his part… 2% cheaper than Leclerc, and 12.8% cheaper, even , that Carrefour!