America TV‘s “Treatment Made” Faces Cancellation amidst Plummeting Ratings
America TV’s new entertainment program,”Treatment Made,” hosted by influencer Santiago Mararatea,is on the brink of cancellation after failing too attract a significant audience and falling short of internal expectations. The show, which debuted a few weeks ago, has been given an ultimatum: improve ratings by October or be pulled from the air.
The program launched with aspiring goals, aiming for at least a 2.0 rating and securing third place in its timeslot. However, within 72 hours of its premiere, “Treatment Made” slipped to fourth place, overtaken by “Welcome to Win,” a competing cycle hosted by Laurita Fernández.
According to sources within the network,the decision to greenlight the show was met with internal skepticism regarding its format and Mararatea’s suitability as a host. initial attempts to boost viewership involved featuring participants with “strong life stories,” hoping to generate empathy among viewers, but ratings only reached 1.4 points.
Did you know? – Santiago Mararatea,the host of “Treatment Made,” is a prominent influencer.His suitability for the show was questioned internally before the program even aired. The show’s format also raised concerns.
Last week, America TV implemented a new strategy, broadcasting celebrity specials featuring prominent figures such as Yanina Latorre, Mariano Iúdica, Karina “La Princesita,” Nazarena Vélez, Barbie Pucheta, and Martín Cirio. Despite this effort, the average rating remained at 1.8 points, making “Treatment Made” the network’s most expensive program and its lowest-performing show.
“Disagreement within the channel is total,” a senior official stated. While the program remains on air for now, it operates under a strict deadline. If it fails to achieve its rating goals and secure third place in its timeslot, “Treatment Made” will be canceled when its initial three-month contract expires in October.
Reader question: – Do you think celebrity specials are a reliable way to boost ratings? What other strategies could America TV employ to improve viewership and compete with other networks? Share your thoughts.
The potential cancellation would add to a growing list of recent failures for America TV, including “Eat to Believe,” “Foodie Way,” “argentina of Film,” “Lape Club social,” and “Bloop” with Darío Lopilaato. The network’s board, led by juan Cruz Ávila, is already analyzing potential changes for 2026, with a managerial restructuring considered as early as January.
The network is actively seeking more cost-effective and impactful programming to improve its standing, with a stated goal of “fighting for second place.” Currently,only “SQP” and “LAM” are performin
