2024-02-03 20:07:02
by Aldo Grasso
For Rai it will be a golden February: in addition to the Sanremo Festival, the Mare Fuori phenomenon has caused the Auditel index measurements to explode
It will be a golden February for Rai, and not only because of the Sanremo Festival: the month in fact began, on the night between 31 January and 1 February, with Mare Fuori phenomenon
What did he do explode Auditel audience measurement. In fact, in twenty-four hours, 1.8 million average viewers (Amr-d) saw the first episode of the new season, the fourth, entitled In the name of love. The news is really important, because the episode has not yet been broadcast on a Rai channel: like last year, the series set in a juvenile prison in Naples had a preview, pre-broadcast or digital first, on the RaiPlay platform. And the response this year has exceeded analysts’ expectations, above all due to its speed.
In fact, during the first 24 hours of release, Mare Fuori generated more than 13 million streams (or, as they are technically defined, legitimate streams), for over 370 million minutes viewed. If we compare the streaming performance of this season with that of last season, we realize that the cumulative audience of the series’ episodes has almost doubled. Rai expects a February boom, as it was last year, not only for the linear ratings of traditional channels: Mare Fuori and Sanremo had contributed to generating over 400 million streams in the month in 2023, and the data today suggests a breaking that record.
Already in January, public service streaming ratings went very well (over 200 million streams), with a growth of 22% compared to last year. And in January Rai achieved the highest streaming ratings thanks to Doc. In your hands. Mare Fuori demonstrates that innovation – of product, of technology, of distribution strategy – brings TV back to the centre, even among young people.
In collaboration with Massimo Scaglioni, Sensemakers processing on Auditel data
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February 3, 2024 (modified February 3, 2024 | 9:06 pm)
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