2024-07-25 19:00:00
According to the “HCP Sentiment Series” report, oncologists have stated that a small amount of extra time during consultations can have a significant impact on the quality of communication with their patients. Currently, oncologists spend an average of 27 minutes and 6 seconds explaining the treatment plan to their patients. However, they think that the best time would be 34 minutes and 2 seconds, that is, 7 additional minutes. This difference, although it may seem small, can greatly improve the patient’s understanding and satisfaction.
The Role of Artificial Intelligence (AI) in Medical Counseling
The adoption of AI tools, such as ChatGPT, is presented as a viable solution to improve efficiency and effectiveness in communication with patients. 73% of oncologists believe that ChatGPT can help with patient education and translating complex medical information into understandable terms. In addition, 61% of oncologists think that AI can be useful for their patients, especially in taking notes during consultations and interpreting technical information.
Challenges in implementing AI
Despite the potential benefits, the implementation of AI tools faces many challenges. Oncologists have identified accuracy of results (29%) as the main obstacle, followed by ethical and legal costs (21%), the need for extensive training (20%), and concerns about data privacy and security (12%). . These challenges must be addressed to ensure the successful and efficient use of AI in medical practice.
Areas of Improvement in Patient Support
From a provider perspective, there are several key areas where oncology patient support can be improved:
- Patient-friendly information about treatments: 32%.
- Most effective clinical trial compliance: 17%.
- Patient-friendly information about diseases: 17%.
- Support in navigating the insurance area: 8%.
- Life support during treatment: 9%.
- Medicare/practice-specific care coordination procedures: 7%.
- More access to virtual care: 7%.
- Treatment approaches tailored for racial/ethnic groups: 3%.
These areas present significant opportunities to improve the patient experience and ensure they receive the information and support they need during their care.
The combination of increased time spent in consultations and integration of AI tools can transform the oncology patient experience. Addressing AI implementation challenges and focusing on key areas of improvement in patient support are important steps in moving towards effective and personalized healthcare.
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Speech
Héctor Salinas graduated from CECC Pedregal with a degree in Marketing and Advertising. He has more than 10 years of experience in the pharmaceutical industry for developing campaigns and projects for the world’s leading pharmaceutical companies. He is currently the CEO of McCANN Health – Sistemas Integrales. IPG Health Company, a leading company in the pharmaceutical industry with products and brands that are leaders in the health market.
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