Instagram allowed to publish videos up to an hour

by time news

Instagram has increased the maximum length for users’ videos to 60 minutes and renamed the IGTV app to Instagram TV. Reported by The Verge.

Previously, 60-minute videos could only be uploaded to IGTV. Now users will be able to watch such videos without leaving the main application.

At the same time, as the representative of the platform told the publication, the Instagram TV application should remain “a place where people will come to watch videos.”

The social network introduced the IGTV application in June 2018. It was supposed to be a competitor to YouTube, but the format never gained much popularity. Instagram has focused on short videos since its launch in America, TikTok. In August 2020, Reels was launched – a tool similar in functionality to this social network,.

How Instagram is trying to outstrip its competitors – in the material of Kommersant FM, “Instagram is gaining an audience.”

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