What actually happens is that fans will pay a monthly fee to access the content only to subscribers of creators they follow, such as exclusive live broadcasts and stories. Subscribers will also receive a purple tag in their username that marks their status to the creator. The price will range from $ 0.99 to $ 99.99 per monthly subscription, and creators will be able to choose the price of the content for their subscribers.
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Ten creators, including athletes and American network influencers, have begun enabling subscribers and are the first experimenters. “I’m excited to continue building tools for creators so they can benefit from creative work and hand those tools over to other creators soon,” Mark Zuckerberg, Meta CEO of Instagram, wrote in a Facebook post. Facebook also has its own version of a subscription program for creators.