Always more glued to our smartphones. You are probably reading this article on your phone. Indeed, according to a study by Médiamétrie published on Thursday, the French surfed on average 2h18 per day on the Internet in 2022, mainly via their mobile, smartphones representing 75% of the time spent online, very far in front of the computer.
The daily connection time of the French is down 5% compared to 2021, a year marked by health restrictions, but remains higher than before the Covid crisis (+ 10% compared to 2019). Mobile surfing continues to increase: it went from 67% of time spent online in 2021 to 75% in 2022, compared to 15% for computers and 10% for tablets. It is almost exclusive among 15-24 year olds, the biggest Internet consumers with 4 hours a day, 93% of which on mobile.
“It’s a trend that continues” since the “rocking” observed in 2017, when smartphone browsing (40% of connection time) overtook the computer (38%), underlined Bertrand Krug, digital director and Médiamétrie press, during a press conference.
Facebook still the most used application, TikTok leaps
As a result, the number of applications consulted each day has doubled in five years, going from 4 per Internet user in 2017 to 9 in 2022, applications concentrating 93% of the time spent on mobile, against 7% for traditional sites and search engines. . Whatever the medium used, social networks are the main gateway for French people on the Internet, with 57% of them frequenting them daily, and 83% of 15-24 year olds.
The time spent on social networks and WhatsApp-type messengers, 52 minutes per day on average and per person across the population as a whole (+ 7 minutes in one year), amounts to 1h42 among 11-14 years (+ 14 minutes) and peaks at 2h19 among 15-24 year olds (+ 12 minutes), compared to 17 minutes among those aged 65 and over (+ 3 minutes).
Across the population as a whole, the top 10 in this area remains largely dominated by Facebook, with 26.6 million unique daily users (-1% compared to 2022), ahead of WhatsApp (19.9 million, +15 %) and Snapchat (19.7 million, +13%). Note the sharp increase in attendance of TikTok (+ 36%), which comes in 6th position, with 9.5 million unique daily visitors, ahead of Twitter (5.6 million). Among 15-24 year olds, this social network from the Chinese group Bytedance comes third, behind the leader Snapchat and Instagram.