Xiaomi announced the launch of the latest flagship smartphone, Xiaomi 12 Series, around the world, ready for Thai customers to choose to own 2 models: Xiaomi 12 Pro and Xiaomi 12
Master every scene with the Xiaomi 12 Series.
The flagship smartphone is designed to make users around the world like having their own personal video studio with them. And it is also a modern entertainment source. Xiaomi 12 Series comes with advanced AI processing algorithms that are exclusive to Xiaomi. Flagship-level computing power and enhancing the all-round user experience
Capture cinematic images anytime.
The Xiaomi 12 Series allows users to capture studio-quality footage in any situation, be it challenging lighting conditions or even moving subjects. Both phones have pro-level triple cameras capable of capturing a wide variety of images. It consists of a 50-megapixel wide-angle camera with the ability to record 8K images on both the Xiaomi 12 Pro and the Xiaomi 12.
The Xiaomi 12 Pro features a state-of-the-art 50MP camera panel featuring an extra large main sensor from the Sony IMX707. This sensor can collect more light, thereby enhancing its ability to produce high quality images. Faster focus speeds and enhanced color accuracy, while Xiaomi 12 comes with a 13MP ultra-wide camera and a 5MP tele macro camera for capturing photos. in a different perspective
In addition to the impressive hardware, the Xiaomi 12 Pro and Xiaomi 12 also develop AI algorithms that are exclusive to Xiaomi. These innovations make it easier than ever for users to record every moment they want. Even in low light or moving subjects, Xiaomi ProFocus can intelligently identify and track objects. It also prevents blurry or unfocused images of moving or obscured subjects. This advancement also includes the ability to autofocus on eyes and faces, while Ultra Night Video uses Xiaomi’s proprietary algorithm to record video even in very low light conditions. One-click AI Cinema offers many creative options for video editing, including Parallel World mode, Freeze Frame Video and Magic Zoom mode.
Flagship-level computing with unprecedented performance and energy efficiency.
Flagship-level experiences rely on flagship-level performance as well. The Xiaomi 12 Pro and Xiaomi 12 use the Snapdragon® 8 Gen 1 processor. Built on the 4nm process, this processor provides up to 30 more GPU rendering capabilities. % and 25% energy efficiency compared to the previous model1 Both smartphones come equipped with UFS 3.1 that offers excellent loading and data transfer speeds, along with LPDDR5 RAM to boost memory speeds up to 6,400Mbps.
For the best product experience, the Xiaomi 12 Series is equipped with a highly efficient cooling system. It is complemented by extra-large steam vents and multi-layer graphite for excellent cooling.
Enhance the all-round entertainment experience
Both smartphones offer crisp viewing on AMOLED Dot Display screens that are rated A+ by DisplayMate, support TrueColor and to give users more peace of mind, the display comes with Corning® Gorilla® Glass Victus® is scratch-resistant and supports Dolby Vision®. In addition, the Xiaomi 12 Series supports HDR 10+. The Xiaomi 12 Pro has been certified by the SGS Eye Care Display, which shows Paying attention to the long-term care of the user’s eyes while you use it continuously and for a long time.
Meanwhile, the Xiaomi 12 Pro redefines the main display screen. Whether you scroll, scroll up, down, or swipe in different directions. It’s unbelievably fluid. It comes with a highly energy efficient 6.73″ WQHD+ display, which is the result of using AdaptiveSync Pro to intelligently dynamically adjust the LTPO display between 1Hz and 120Hz depending on the content being used.
Currently, Xiaomi 12 comes with the most colorful smartphone screen of Xiaomi. With over 68 billion colors on a 6.28-inch full-HD+ display, plus AdaptiveSync 120Hz for a vivid, high-resolution display, the Xiaomi 12 Series is equipped with SOUND BY Harmon Kardon for an audio experience. Powered by Dolby Atmos®, surround sound with rich, detailed, crisp details. Xiaomi 12 Pro comes with four speakers, consisting of Two tweeters and two woofers It delivers crystal-clear detail and amazing range coverage, while the Xiaomi 12 delivers balanced stereo sound that’s perfect for immersive gaming or video.
To further optimize the user experience, the Xiaomi 12 Series uses the MIUI 13 operating system, which was launched globally earlier this year. This update means faster storage. More efficient background processing Smarter processing and longer battery life New features of this upgrade include Liquid Storage, Atomized Memory, Focused Algorithms and Xiaomi’s proprietary Smart Balance.
futuristic charging
Xiaomi 12 Pro comes with the incredibly fast Xiaomi HyperCharge 120W. With a 4,600mAh battery that is fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro offers state-of-the-art charging capabilities that meet every user’s needs.
While Xiaomi 12 uses a 4,500mAh battery that is designed to fit into a compact body. It supports 67W wired turbo charging for fast charging. The Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.
The Xiaomi 12 Pro and Xiaomi 12 both take advantage of the Xiaomi AdaptiveCharge. which is an intelligent charging algorithm that learns and adapts to the charging behavior. This will help extend the battery life.
Flagship-level capabilities packed into a unique design.
This pocket-sized studio fits perfectly in the palm of your hand with a distinctive, user-informed design. The Xiaomi 12 Series features a slimmer high-capacity battery and narrow ridge gap. down saves valuable space inside the device. Xiaomi 12 Pro’s 6.73-inch display is wrapped in a sleek center bezel with luxurious 3D curves, while the 6.28-inch Xiaomi 12’s display is only 69.9mm wide. and designed to have a smooth curve for a perfect fit3 Both devices come in three beautiful colors to choose from: gray, purple and blue.
Price and distribution in Thailand of Xiaomi 12 Series
Xiaomi 12 Series officially released in Thailand on April 2, 2022.
- Xiaomi 12 Pro, model with a capacity of 12GB + 256GB, is available at a price of 31,990 baht at every Xiaomi Store and participating stores. including all online store channels
- Xiaomi 12 models with a capacity of 12GB + 256GB are available for sale at a price of 26,990 baht on online platforms at JD Central, Lazada and Shopee.
- Xiaomi 12 models with a capacity of 8GB + 256GB are available for sale at a price of 24,990 baht at every Xiaomi Store and participating stores. including all online store channels
For customers who have ordered through a network service provider Get the right to buy products at a special price * by Xiaomi 12 Pro starting at only 17,490 baht and Xiaomi 12 starting at only 12,990 baht (Note * Check more details about special prices at network operator stores)
special! For customers who pre-order Xiaomi 12 Pro or Xiaomi 12 between March 16-27, 2022, receive a free ** Xiaomi Watch S1 Active smart watch worth 4,990 baht.
(Note** For customers who purchase products through network service providers who choose to receive the right to purchase products at a special price from network service providers will not receive the Xiaomi Watch S1 Active smart watch. Customers must choose to receive only one privilege. And for customers who buy Xiaomi 12 models with a capacity of 8GB + 256GB via online channels JD Central or Lazada or Shopee, customers can choose to receive a smart watch Xiaomi Watch S1 Active or choose to upgrade to a 12GB + 256GB capacity model for free! one only)
in addition! Xiaomi also gives surprises to the first group of customers who order Xiaomi 12 Pro or Xiaomi 12 and join the activities as specified by customers are eligible to receive Mi TV P1 55 ” worth 15,990 baht.
- Opportunity 1, March 16, from 00 a.m. A total of 100 privileges for customers who order through the online system of BaNANA Online, Jaymart Online, TG FONE Online, CSC / IT City Online, Lazada, Shopee or JD Central.
- Opportunity 2 March 16, from 00 a.m., a total of 60 privileges for customers who reserve online via AIS, dtac or True network service providers (with the right to only customers AIS Serenade, True Black Card or dtac Blue Member)
- Opportunity 3 on March 19 from 00 a.m. Total amount of 100 privileges for customers who order products and join special events at Xiaomi Store, Fashion Island branch, 3rd floor or Xiaomi Store, Central World branch, 4th floor.
- Opportunity 4, April 2, from 00 a.m., a total of 100 privileges for customers who reserve products via BaNANA IT, Jaymart, TG FONE, CSC / IT City or Xiaomi Store by Wiratmalee and join special activities at the Siam Paragon shopping center.
In addition to many special promotions, the Xiaomi 12 series is also honored by National Geographic to join hands to create a special regional campaign in which experienced photographers in Thailand will convey stories through photos and videos under the theme. ‘Thailand Marine Community Culture’ is transmitted through Xiaomi 12 Pro to bring out the most realistic cinematic photos and videos. And also join hands with famous singer-songwriter Mr. Stamp Apiwat Euathawornsuk to compose a song for a special MV exclusive to the Xiaomi 12 series that will be ready for everyone to listen to soon as well.
Smart life made simple with products A new generation of AIoT
smart watch Xiaomi Watch S1 และ Xiaomi Watch S1 Active
Xiaomi Watch S1 and Xiaomi Watch S1 Active, which come with a large 1.43 inch AMOLED screen, there are up to 117 exercise modes for you to choose from. You can choose from more than 200 patterns on the watch face, which can be used for up to 12 days.
Xiaomi Watch S1 comes with a classic and refined design using sapphire glass material. Stainless steel bezel and luxury leather strap. There are two beautiful colors to choose from: brown and black. Sold at a price of 6,490 baht, while the Xiaomi Watch S1 Active comes in three beautiful colors: Moon White, Black Space and Ocean Blue. Sold at a price of 4,990 baht Both watches will be officially released on March 16, 2022.
wireless headphones Xiaomi Buds 3T Pro and Xiaomi Buds 3
Xiaomi Buds 3T Pro and Xiaomi Buds 3 headphones feature world-leading adaptive noise cancellation, noise cancellation up to 40dB and premium sound quality. Xiaomi Buds 3T Pro comes with Luxury Dynamic Driver sound system, dual 10m magnets. m Coated with DLC diaphragm, designed for studio-quality sound and supporting the LHDC 4.0 codec, lets you experience better sound quality with more detail.
While the Xiaomi Buds 3 headphones use Dual-magnetic Dynamic Driver, the 3-band wide frequency lets you feel the depth of the sound. Both headphones are ergonomically designed with an outer ear structure for a comfortable, snug fit and secure fit. Available in two colors: Carbon Black and Gloss White, the Xiaomi Buds 3T Pro will be available inPrice 3,999 baht and Xiaomi Buds 3 will be available for sale at a price of 2,999 baht. It will be officially released on March 16, 2022 onwards.