2024-02-02 10:04:00
Tnuva Alternative (Tnuva photo) The “Iron Swords” war had a great impact on advertisements in Israel, from the messages and patriotic values inherent in the standard script to the limited level of humor used to promote the products of every company in Israel. While many campaigns chose to emphasize the emotional pan present among Israelis in this complex period through reservists and their families, Tnuva believes that it is precisely the optimism, the colors and the rhythmic and calm music that will generate interest in the new milk substitute, an oat drink.
More in-
In the commercial, the musician Esther Rada sings about the benefits of choosing an oat drink, which is a great milk substitute for the daily coffee time. As always, the Makan Tel Aviv advertising agency managed to get the attention of consumers through colorful decor, catchy rhymes and a young and carefree atmosphere.
How we love to launch another new flavor from the immortal series of oat alternative and this time in the vanilla flavor that everyone has been waiting for. We are always waiting for the launches of new flavors in the Alternative series. And this time, as we received the brief, we demanded from Tenuva first of all to send us a taste. Because how can you even work on a brief without first tasting it. In short, we received coolers full of the new vanilla-flavored oat alternative. We tasted, got excited, and relaxed. And as they say: “vanilla & chill”.
The biggest challenge in the project?
To find the next catch-fries that will connect to the alternative and the new taste. And what fun it is beads. And what’s more relaxing than a vanilla flavor – then get “Vanilla and Chill”. With so many flavors in the Tnuva Alternative series, every time we are required to find the right and refreshing way to tell about the new product news.
Once again the best minds gathered to tell what new flavor comes this time with the green car of Tnuva Alternative. And immediately after tasting the excellent vanilla-flavored drink – we decided to go with the “Vanilla & Chill” line.
A cult phrase caught during production?
Despite the slogan mentioned above, there was another line that caught us strongly during the recordings with Esther: “In the morning he travels in the evening as above, he brings oats from the harvest”.
What was the thing that flowed most easily?
When there is a distinct brand language, a distinct tone and style and a brand that continues to bring interesting diversity flavors and together with the top talented presenters: Esther Rada – everything is much simpler and there is not a sentence that she does not manage to put her never-ending groove into. To enter the sound room with the stunning Esther Rada for a freestyle recording session. There’s no sentence she can’t get her never-ending groove into.
credits:
Advertising agency: Makan Tel Aviv
Production company: Ravel
Director: Jonathan Gorfinkel
Music: Tomer Biran
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