Initiated by the Marrakech-Safi Regional Investment Center (CRI-MS), in partnership with the International Finance Corporation “IFC”, a member of the World Bank group, and the General Confederation of Moroccan Enterprises (CGEM), this meeting was an opportunity to shed light on the actions carried out by CREA-MS, as well as its prospects aimed at improving the business climate within the framework of a public-private dialogue, promoting investment, sustaining activity and jobs, and strengthening the attractiveness and competitiveness of the Marrakech-Safi region.
Speaking on this occasion, the Wali of the Marrakech-Safi region, Farid Chourak, highlighted the efforts made at the regional level in terms of strengthening the business climate, and promoting the tourist and industrial attractiveness of the region.
Mr. Chourak, also president of CREA-MS, highlighted in this regard the actions undertaken to promote investments, in particular the promotion of industrial zones in the different provinces of the region, the resolution of constraints linked to land in addition to the improvement of air and urban transport.
He also emphasized efforts to ensure the fluidity of investment procedures, to strengthen the infrastructure for hosting industrial, tourist, logistical and commercial investments, in addition to actions relating to mediation in the event of investment conflicts.
For his part, the acting director general of CRI-MS, Mohamed Amine Sabibi, focused on the work done by CRI-MS to improve the business climate in the region.
CREA-MS has chosen to structure its work around four fundamental axes, namely land, training of human resources, financing and standards and certifications, he said.
He also noted that the promotion of investment is of crucial importance given that it constitutes an essential lever for the revival of the national economy, recalling that the role of CREA is to work on local issues of proximity, which has helped to strengthen the attractiveness of the Marrakech-Safi destination.
Mr. Sabibi, in this sense, emphasized the “National Investment Pact”, launched in 2022 by His Majesty King Mohammed VI, and which aims to mobilize 550 billion dirhams of investments and create 500 thousand jobs, during the period 2022-2026, including 50,000 jobs in the Marrakech-Safi region.
As for Zineb Benkirane, senior economist and project manager at the IFC, she considered that improving regional competitiveness depends on promoting a business environment conducive to investment.
In this sense, the IFC in partnership with the CRI-MS launched in 2020 a project to promote the business environment which helped attract new investments through target markets, she noted.
For Ghita Mahfoudi, Advisor to the Ministry of Investment, Convergence and Evaluation of Public Policies, she recalled that His Majesty King Mohammed VI placed private investment as the foundation of the new phase of socio-economic development of the Kingdom.
This national priority, she explained, acts as a strategic lever for economic recovery because private investment is inseparable from the business climate.
And to affirm that the government is engaged in several projects inherent to the improvement of the business climate, namely: the simplification of procedures, administrative decentralization, the facilitation of access to land, the strengthening of logistical competitiveness, the promotion of the use of renewable energies, the establishment of an adapted training offer, the promotion of new technologies, and the diversification of financing methods.
2024-08-31 04:41:14