Apple Trails in New EU Smartphone Durability Ratings, Voices Concerns Over Testing Methodology
As of June, new regulations require smartphones sold in the European union to undergo standardized testing, providing consumers with durability and battery performance scores to inform purchasing decisions. Though, the rollout hasn’t been without controversy, with Apple emerging as the most vocal critic of the new procedures.
Initial results reveal the Apple iPhone 17 Pro Max currently lags behind key competitors in fall tests, achieving a Class B rating – capable of surviving 180 drops – compared to a Class A rating (270 drops) for both the Galaxy S25 Ultra and Pixel 10 Pro XL. These scores are now available to consumers for direct comparison.
Beyond drop performance,the iPhone 17 Pro Max also received a Class C score for repairability,matching the Galaxy S25 Ultra but falling short of the Pixel 10 Pro XL’s Class B rating. Consumers seeking further detail on the testing framework can consult the official Energy Label glossary.
The iPhone 17 Pro Max did demonstrate strength in other areas, achieving a Class A rating for energy efficiency and an impressive endurance rating of 53 hours. The Galaxy S25 Ultra and Pixel 10 Pro XL both received Class B energy efficiency ratings, with endurance times of 44 hours and 39 minutes, and 48 hours and 39 minutes respectively.A key difference lies in battery longevity: the Galaxy S25 Ultra is rated for 2,000 charge cycles, while both the iPhone and Pixel models are rated for 1,000 cycles.
Notably, the iPhone 17 Pro Max represents an betterment over its predecessor. “The iPhone 16 Pro Max was only rated for 90 falls, earning it a Class C score,” a source familiar with the testing data stated.
apple’s concerns center on the methodology employed in the new EU testing regime. According to a company release, the definitions for drop and tumble tests are “ambiguous and difficult to replicate.” Furthermore, Apple argues the current sample size of just five units is insufficient, advocating for a minimum of 30 units to ensure statistically notable results. The tech giant has published a detailed 44-page report outlining its objections.
The first generation Apple iPhone Air faces direct competition from the Galaxy S25 Edge. Despite a smaller battery capacity (3,149mAh vs. 3,900mAh), the iPhone Air delivers comparable battery life (40 hours vs. 40 hours and 5 minutes) and achieves a Class A rating for efficiency. Though, the Edge boasts a battery expected to last twice as long in terms of charge cycles.
In terms of physical resilience, the iPhone Air mirrors the Pro Max with a Class B (180 falls) free fall rating and a Class C repairability score. The galaxy S25 Edge, however, achieves a superior Class A (270 falls) rating for drop resistance, while sharing the same Class C repairability score.
The debate surrounding the EU’s new regulations is expected to continue as manufacturers adapt to the new standards and
