Apple Eyes New ‘Light’ Blue Finish for iPhone 17 Air, Echoing Popular iPhone 13 Pro Shade
A unique blue finish is poised to be the signature color of Apple’s upcoming iPhone 17 Air, according to emerging reports. The potential shift in color palette signals Apple’s continued experimentation with subtle yet striking aesthetics, reminiscent of the highly sought-after “Sierra Blue” option offered with the iPhone 13 Pro in 2021.
According to a leak originating from Asia and shared by the Weibo user “Fixed Focus Digital,” Apple intends to prominently feature blue in its marketing materials for the iPhone 17 Air when it launches later this year. This suggests the color will be a key differentiator for the new model.
However, this isn’t simply a rehash of previous blue tones. The leaker asserts that the iPhone 17 Air’s blue finish will be markedly “different from all the blue colors released by Apple in the past.” Described as “very light,” the shade is so subtle that it could be “easy to confuse with white” in low-light conditions.
This approach echoes Apple’s successful introduction of “Sierra Blue” with the iPhone 13 Pro. That color was the first “Pro” iPhone option to utilize a lighter, yet saturated, shade. “Sierra Blue was a unique metallic, almost icy look, that could appear blue in some conditions, and light grey in others,” highlighting Apple’s ability to create colors with dynamic visual properties. The company further refined this aesthetic with even paler pastel shades on the iPhone 15 models.
Despite the intriguing prospect, it’s important to note that “Fixed Focus Digital” has a mixed record when it comes to Apple predictions. While the leaker accurately forecast the fourth-generation iPhone SE would be branded the “iPhone 16e” and correctly identified the “Gold Titanium” color option for the iPhone 16 Pro, other claims have proven inaccurate.
The iPhone 17 Air is expected to be unveiled alongside the rest of the iPhone 17 lineup this fall. Alongside the Air model, Apple is also reportedly preparing significant updates for its Pro line, including potential changes to the Apple logo placement and MagSafe design, as well as larger displays for the Pro Max. .
The broader Apple ecosystem is also seeing movement, with the company anticipated to launch over 15 new products later in 2025. Furthermore, Apple continues to refine its iOS operating system, with beta releases of iOS 26 showcasing ongoing improvements and design tweaks.
As Apple navigates an increasingly competitive market, particularly in the earbud space, the company is relying on innovations like the upcoming AirPods Pro 3 to maintain its dominance. The potential for a striking new color on the iPhone 17 Air, coupled with these broader product updates, underscores Apple’s commitment to innovation and design as key differentiators.
