Beginning September 12, major telecom operators across Lithuania open pre-orders for Apple’s newest devices, including the iPhone 18 Pro lineup.
Pre-Order Timelines and Carrier Launches for Apple’s New Lineup
The wait has officially ended for consumers tracking the latest mobile releases. Tele2 launched pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max on September 12 at 3:00 p.m. Customers can place orders through any operator salon or via the official web platform. The first wave of physical devices will reach buyers beginning September 18, which marks the official start of in-store sales.
Parallel deployment plans unfolded across other major network providers. Industry partners structured their distribution strategies to prioritize customers who secure online pre-orders. Operators noted that dedicated buyers would avoid traditional overnight queuing outside retail locations, as logistics networks route purchases directly to homes or office addresses.
Pricing Tiers, Storage Configurations, and Color Selections
The latest generation of flagship handsets introduces extensive storage capacities and varied finishes. The iPhone 18 Pro carries a starting price of 1,499 Eur, while the larger iPhone 18 Pro Max begins at 1,659 Eur. Both models offer memory configurations starting at 256 GB and scaling up to 2 TB, with intermediate 512 GB and 1 TB choices available.
A diverse color pallet accompanies the hardware launch. Buyers can select the Pro models in black, silver, glacier blue, and a newly introduced burgundy tone. Alternatively, historical pricing architectures for preceding generations established baseline options, such as legacy models starting from 1,179 Eur for standard variants and stretching upward depending on internal storage capacity.
Hardware Enhancements and the Introduction of the Foldable iPhone Duo
The high-end devices operate on the newly integrated A20 Pro chip, delivering extended battery performance alongside a heavily upgraded 48-megapixel camera system. Notably, the primary camera introduces a variable aperture—a first within the history of the product line. Alongside these changes, engineers reduced the footprint of the dynamic island interface.
Beyond the standard Pro editions, Apple introduced its first foldable device, designated as the iPhone Duo. Featuring a 5.4-inch display when closed and expanding to a 7.6-inch screen when opened, the foldable unit operates exclusively via eSIM technology. It will arrive in night sky blue and star white finishes, though prospective buyers must wait until October before official orders open.
Trade-In Incentives and Ecosystem Expansion
To ease the financial burden of upgrading, operators rolled out comprehensive device exchange programs. Consultants appraise used equipment directly in salons to calculate instant purchase discounts. Customers trading in legacy hardware—such as a previous-generation high-capacity device—can secure reductions reaching up to 1,080 Eur.
This is a great way not only to save money, but also to ensure that the old device is properly recycled or reused. This increasingly popular service allows customers to conserve nature and save their resources. Indrė Bertašienė, Tele2 equipment group manager, via BNS
Beyond smartphones, retail channels have opened intake pipelines for companion accessories. Pre-orders are active for the Apple Watch Series 12 and Apple Watch Ultra 4, alongside the fifth-generation AirPods series featuring wireless charging capabilities.
