Apple’s iPhone is very popular in the first quarter of 2022, taking a 62% share in the premium smartphone market, Samsung’s share has decreased!
iPhone accounts for more than half of the premium smartphone market, while Samsung declines in Q1 2022.
Counterpoint Research reports that Overall, the premium (high-priced) smartphone market in Q1 2022 declined approximately 8% compared to the previous year. But it fell less than the general smartphone market, which dropped to 10%
Apple is still a popular brand in the premium smartphone market, with the iPhone 13 being the best-selling smartphone model. It has been selling well since Oct. 2021 until early 2022.
Samsung, Apple’s competitor in premium smartphones, has declined. This is partly due to the Galaxy S22 production delay, but luckily the Galaxy S22 Ultra is still doing well in the market.
For Samsung’s foldable smartphones, it’s growing well. There is an increase of 184% year-on-year, taking up 3% of the premium smartphone share.
Despite the impact of inflation around the world, Counterpoint revealed that smartphone brands are trying to compete and take more market share of the premium smartphone market. As for the mid-range smartphone market, it has been completely affected and has less popularity.
source: iclarified