Apple reported a remarkably strong start to the year, with iPhone sales reaching an all-time high.The company’s signature device saw a surge in demand, especially in China and India.
“iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment,” CEO Tim Cook stated during Thursday’s earnings call. According to Apple’s earnings report, iPhone sales totaled $85 billion for the quarter, a notable increase from $69 billion during the same period last year.
Cook revealed during the call that China experienced a substantial increase in sales. “It was driven by iPhone, where we set an all-time revenue record,” he said, adding that it marked “the best iPhone quarter in history in Greater China.” The boost in sales was largely attributed to enthusiasm for the iPhone 17, announced in September, which has proven considerably more popular than previous models.
Apple’s earnings report indicates that overall sales in Greater China jumped from $18.5 billion in the year-ago quarter to $25.5 billion. Cook noted strong growth in store traffic within the region, stating, “I would tell you that during the quarter, traffic in our stores in China grew by strong double digits year over year.”
India also emerged as a key market, with iPhones-along with other Apple products-experiencing robust sales. “We did set a quarterly revenue record during the December quarter,” Cook said, highlighting records for “iPhone and Mac and iPad [sales] and an all-time revenue record on services.” He described it as “a terrific quarter” in a country that is “the second largest smartphone market in the world and the fourth largest PC market.”
Beyond the iPhone, Apple’s overall sales increased across all geographical regions.Sales in the Americas rose from $52.6 billion to $58.5 billion, while Europe saw an increase from $33.8 billion to $38.1 billion, according to the earnings report.
separator”>|
June 23, 2026
