2023-06-18 23:14:09
A secret that could be worth millions
June 18, 2023 1:55 p.m.
Apple It is not in a position to position itself simply by selling its products at prices more expensive than it cost to produce them, nor by the exclusive marketing strategies it employs, as many of Apple’s stores use hidden psychological techniques to ensure that don’t go out without a iPhone.
Surprising details have been revealed about the strategies they use to seduce you and convince you that you need one of their star products on the channel MrWhoIsTheBossa techie famous for creating content about Apple.
From the angle of the laptops to the layout of the products, everything is carefully planned to hook you, as it turns out that this forces you to adjust the screen and by touching the product, you feel more connected and with a sense of ownership. This is known as “possession effect” and it is a psychological phenomenon that makes you more likely to want to keep something that you feel already belongs to you.
But that’s not all, the YouTuber also explained that Apple employees are instructed to do not touch the products you are testing. This creates the illusion that the product is only yours and further increases your desire to take it home.
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An architecture at the service of sales
But the strategies do not end there. The layout of the stores is designed to make you feel like you are in a place of experiences, not in a conventional store. There are no visible cash registers, they bring you iPads so you can pay without waiting in long lines and they have specialists on site to help you. They have even dubbed their technical support service the “Genius Bar”, creating a relaxed and friendly atmosphere.
And if you thought you would easily find the prices, you will be surprised! Apple has completely removed price tags and discount signs. They want you to focus on the products and the experience of being inside their technological paradise. Also, the empty spaces between the products are not an oversight, but a tactic to make you feel important while using them!
The design of the stores is also impressive. Some have become true tourist attractions, with iconic glass structures and amazing architecture. Apple knows how to create a unique atmosphere to attract you!
But not everything is appearance, customer service is an absolute priority. Employees are trained following the service principles of Ritz Carlton Hoteland each interaction follows the five service steps:
Approach the client with a personalized welcome. Understand their needs Offer solutions Solve problems Say goodbye with an invitation to return.
In short, Apple has turned selling its products into an emotional experience. They want you to feel a part of their brand, to fall in love with their products, and to come back again and again. And we cannot deny that they have been successful! Now that you know its secrets, will you fall for its charms?
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