A prominent Peruvian company commemorates this important date, praising the efforts of its collaborators and the path to success that has been laid out together.
Every November 19 the International Day of Entrepreneurial Women a date that seeks to indicate the presence of women in that sector. Therefore, in the framework of this day, Industrias San Miguel, shows its respect for each and strengthens the entrepreneurial spirit with three successful experiences from its important collaborators.
In that sense, ISM celebrated the number of three women who, with fighting spirit and hard work, are the main reasons for every Peruvian, child or adult, to hydrate the iconic drinks of the country.
- Virginia Huanca: excellent seller in the city of Arequipa
Virginia has been working as a salesperson for Industrias San Miguel – ISM in the city of Arequipa for the past two years. Her day starts early, preparing lunch boxes and breakfast for her youngest children before going to work, motivated by the challenges she faces every day.
Planning is crucial in their work, especially when managing different sales channels to supply different drinks and hydration products to wineries like “Minimarket Kely”. Virginia advises that trust and empathy with clients are key to achieving satisfactory results. Together with her three children, aged 21, 16 and 3, she fulfills both her family and professional responsibilities, and strives to stay true to her principles. The most satisfying thing for her is to see good results, in her sales at the end of the month, and in the growth and development of her children. Every day, value the effort of being a mother and working, finding satisfaction in every achievement achieved.
For all women with an entrepreneurial spirit, Virginia conveys a message of strength, recognizing the great challenge of working and raising at the same time. She considers this responsibility a gift and encourages everyone to do their best every day.
- Nely Bolognesi: Nely’s Revenge Mini Market
“Minimarket Nely”, located in Francisco Bolognesi de Cayma, has been a reference in the community for the past thirty years. It started in a modest position in the mid-90s, making its way into the market and adapting to the demands of the environment, growing exponentially thanks to the pressure that she only knew how to put into her business.
With two children, her working day starts very early, at 6 in the morning, and can stretch until late at night, committed to offering the best service by offering the best quality drinks and different products to her clients to growing the business he has brought him so much joy.
From a young age she was a born businesswoman, receiving encouragement from her children to continue the progress. Despite the challenges, such as getting customers to return to his warehouse and the demanding task of managing daily inventory, he finds satisfaction in promoting his business and watching his children grow. The work as a mother is naturally intertwined with her work in the winery, sharing responsibilities and seeking family and business well-being.
Today, the new brand entrepreneur and owner of “Minimarket Nely” recognizes the importance of family support, trying to be together in difficult moments and always lend a hand to each other. She reflects and hopes that every winery mother can develop the ability to understand and love their family, encourage them to promote their children’s education and maintain close and affectionate communication with them.
- Andrea Vargas: marketing specialist
Andrea Vargas Rivera is the Deputy Manager of Commercial Innovation and New Businesses at Industrias San Miguel – ISM, leading the Peruvian and Chilean food unit with passion and dedication. His days are full of energy and fun, skillfully balancing his family life, his work and his passion for sport. Early in the morning, Andrea wakes up at home with enthusiasm: two small children who are hungry for the world. Once on the job, she takes on her professional role with determination and aplomb, overseeing a team of ambitious young women, providing them with professional guidance and mentorship.
He recognizes the importance of balance in life, which is why he strives every day to come home early and spend time with his family, being an example of dedication and commitment. For her, being a mother and a professional means more than completing work hours; It’s about effort and effort to achieve significant results that motivate your children.
Andrea finds satisfaction in seeing her children develop good values such as respect and compassion, contribute positively to society and grow up happy. In a message to all women with an entrepreneurial spirit, Andrea expresses her admiration and respect for their dedication and effort in balancing multiple roles and responsibilities. It highlights the gift of giving and transforming the lives of women like Virginia and Nely who, like herself, fight every day to be better in every aspect of their lives.
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What are some key traits of successful women entrepreneurs celebrated in Andrea Vargas’s interview?
Interview: Celebrating Women Entrepreneurs with Andrea Vargas
Interviewer (Time.news Editor): Good afternoon, everyone. Today we are celebrating the International Day of Entrepreneurial Women with Andrea Vargas, a marketing specialist working with Industrias San Miguel (ISM). Andrea, thank you for being here and for your insights on empowering women in business.
Andrea Vargas: Thank you for having me! I’m thrilled to discuss this vital issue, especially on such an important day.
Interviewer: Let’s dive right into the significance of November 19th. What does the International Day of Entrepreneurial Women mean to you and to companies like ISM?
Andrea: This day is an incredible opportunity to recognize and honour the hard work of women in business. At ISM, we believe that highlighting women’s contributions not only celebrates their achievements but also inspires future generations. It is about empowering women to pursue their entrepreneurial dreams and creating a supportive environment for them to thrive.
Interviewer: Recently, ISM highlighted three remarkable women from its ranks: Virginia Huanca, Nely Bolognesi, and yourself amongst others. Their journeys are incredibly inspiring. Could you share what stands out most to you about Virginia and Nely’s stories?
Andrea: Absolutely! Virginia Huanca exemplifies resilience. Balancing her job as a salesperson while being a devoted mother is no small feat. Her ability to manage multiple roles and still achieve impressive sales results reflects a powerful entrepreneurial spirit. Then there’s Nely Bolognesi who has built “Minimarket Nely” into a community staple over three decades. Her commitment to her customers and family showcases a deep understanding of the intertwined nature of business and personal responsibilities.
Interviewer: It really is inspiring! Virginia’s message of strength resonates deeply. What advice would you share with aspiring women entrepreneurs, especially mothers trying to balance work and family life?
Andrea: I would say embrace the journey. It’s perfectly normal to face challenges, but perseverance is key. Connect with your support network—whether it’s family, friends, or other entrepreneurs—as they can provide encouragement and guidance. Also, prioritize self-care; it’s essential to maintain one’s own well-being to be there for others.
Interviewer: That’s solid advice. As a marketing specialist, how do you think marketing strategies can empower women entrepreneurs in Peru or anywhere else?
Andrea: Effective marketing can elevate women’s businesses. It’s important to tell authentic stories that resonate with the target audience. By leveraging social media and digital platforms, women entrepreneurs can build their brands and reach wider markets. Additionally, mentorship programs focusing on marketing skills could also make a big difference in empowering women.
Interviewer: Speaking of reaching wider audiences, how do you see ISM’s role in empowering women entrepreneurs in their growth?
Andrea: ISM plays a pivotal role by providing resources, training, and a platform to women like Virginia and Nely. We believe in creating an inclusive culture that fosters women’s professional growth, which translates to a more innovative and dynamic business environment.
Interviewer: In closing, what message would you like to convey to women entrepreneurs out there who might be hesitating to take the leap into entrepreneurship?
Andrea: I encourage them to take that leap! Your unique perspectives and experiences are invaluable. You have the capability to create something meaningful, and there will always be challenges, but with determination and support, you can achieve your goals. Remember, every successful business starts with a brave decision.
Interviewer: Thank you, Andrea, for sharing your thoughts and insights with us today. Your message is empowering and inspiring!
Andrea: Thank you for this opportunity! Let’s continue to celebrate and support women in entrepreneurship every day.
