In his country (Morocco), he is a figure of the new economy: Ismael Belkhayat, founder and director of Chari, a food e-commerce platform, is our Great Guest of the Economy RFI – Jeune Afrique. He came from Casablanca where he manages this start-up launched in 2020 with his wife Sophia Alj. Their customers are wholesalers and grocers. For this project, which was initially supported by the American accelerator Y Combinator then by Station F of the French Xavier Niel, it has already raised around 15 million dollars, a record in Morocco.
The ambition of this young boss who multiplies acquisitions and sales is international. In 2022, it acquired Diago, an Ivorian application that connects producers and traders. Ismael Belkhayat, trained at ESCP (French business school) and at the American University of Cornell, has also obtained a license from the Moroccan central bank to develop means of payment.
For nearly an hour, Bruno Faure (RFI) and Julien Clémençot (Jeune Afrique) question him on all the major themes that concern Morocco and the continent: inflation, monetary issues, the search for financing for companies , the development of start-ups, continental projects such as ZLECAF, climate issues, but also the turbulent relations between Morocco and France and, in the longer term, the Kingdom’s candidacy for the organization of the World Cup. world of football in 2030, an economic subject as well.
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