Communications Minister Yoaz Handel welcomed the appointment and said, “I congratulate the Postal Board and the Israel Postal Company on the election of the CEO. We are embarking on a new path, neither simple nor easy, but necessary for the sake of competition and service to the citizen. My decision to privatize the post office is a national need and I am determined to succeed in it. I congratulate David Laron on his agreement to enlist in the mission and march the mail into a new era. “
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Mishael Vaknin, Chairman of the Israel Post Board, said: “David is a first-rate manager with the ability to execute and succeed in a number of business organizations. The Board of Directors thanks David for his consent to enlist in national service, for the benefit of the Israel Post’s rescue mission. David brings with him many years of experience and proven excellence in huge companies in the fields of trade, operations, retail and logistics. “David will be responsible for leading the Israel Post’s recovery program and the process of becoming a company whose shares will be traded on the stock exchange and, most importantly, will formulate and implement the strategic plan for adapting the Israel Post’s operations to the digital age.”