Eran Pollak Ann Drip (Photo by Sivan Poppy)
A huge move by the Israeli N-Drip and a significant and international cooperation that can prevent water waste among a huge mass of farmers in the world, and streamline the use of water in agriculture by about 15% by 2025 in areas at risk of drought.
what’s the matter? Global PepsiCo and Israeli N-Drip announced today (Wednesday) the signing of a cooperation agreement aimed at helping farmers around the world significantly save water, gain larger crops and reduce the need for expensive fertilizers. All this, by implementing N-Drip’s groundbreaking irrigation technology among PepsiCo farmers, in the first phase across 100,000 agricultural acres by 2025 worldwide.
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Today, most farmers in the world irrigate their crops with the flood method, or in canals that flood the field at regular intervals, thus wasting up to 70% of the water they use. This method is still used in about 85% of the world’s agricultural land, about 2.5 billion dunams, even in arid countries. This is because existing alternatives to flooding are expensive and unaffordable.
The Israeli N-Drip smart irrigation system is an alternative to flood or canal irrigation methods. It provides the many benefits of the drip method, but does so without the need for high pressure systems, pressure filtration and significant energy costs, and is therefore accessible and suitable for replacing the world’s extensive flood areas. Farmers using the N-Drip system significantly save water, get larger crops and reduce the need for fertilizers. In addition, compared to the flood irrigation method, PepsiCo projects found that the N-Drip irrigation system leads to a reduction of up to 83% in greenhouse gas emissions.
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Eran Polak, CEO of N-Drip said, “We are excited to team up with PepsiCo to make N-Drip systems accessible, distributed and implemented among farmers around the world, just as PepsiCo purchases crops from farmers of all types and sizes, so N-Drip’s exclusive technology will enable the partnership “It is up to us to make precise irrigation accessible to all types of farmers, whether they own huge farms or small plots of individual dunams.”
As an international food and beverage giant, PepsiCo acquires more than 25 types of crops from more than 60 countries, and is an active leader in spreading renewable agricultural practices as part of its Pep + (PepsiCo Positive) revolution. PepsiCo will expand N-Drip technology while leveraging its size and network of farmers. Works to help farmers improve their livelihoods by increasing their crops, reducing water consumption and reducing carbon dioxide emissions. This effort will contribute to the goals of streamlining the use of water in agriculture by about 15% by 2025 in endangered areas, while spreading innovative agricultural cultivation methods on half a million dunams of agricultural land and strengthening the livelihoods of more than 250,000 people in its agricultural supply chain.
Rob Myers, vice president of sustainable agriculture at PepsiCo, added, “Currently we have implemented N-Drip technology among farmers in India, Vietnam and the US, and we have seen increased crop yield, reduced fertilizer use, and a 50% decrease in water use compared to flood irrigation. We are excited to increase the partnership with N-Drip even further, in spreading the company’s technology to create a greater impact on our agricultural footprint. ”
The partnership is an initiative of PepsiCo Labs, PepsiCo’s technology investment arm, led by David Schwartz, Vice President of Innovation and Technology Investment, and Anna Farberov, Senior Director of Sustainability and Technology Investment, which aims to identify groundbreaking start-ups and embed their solutions. To solve challenges and reach business goals at the global level.
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