Credit purchases (unsplash photo, freepik)
After four election days in a period of about two and a half years, the credit card clearing data analyzed by the Gamma Management and Clearing Company show significant increases in the consumption of credit cards on election days, mainly in the fashion, electrical and electronics sectors, along with going out to restaurants and cafes.
In the field of fashion, clothing and footwear, in the elections of April 2019, an impressive increase of about 70% was measured in the trading turnover compared to a normal trading day, and also in the elections of September 2019, a significant increase of about 66% was measured in the field. In the next elections, in March 2020, a moderate increase of about 35% was measured. But in the last elections, in March 2021, there was an increase that greatly pleased the fashion industry of about 72% in the trade turnover in the industry.
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In the area of consumption of electrical products, in the April 2019 elections, an increase of about 36% was measured in purchases in the area, compared to a normal trading day, with the amount of the proposed purchase jumping from NIS 743 to NIS 1,326. An increase of about 78%. In the September 2019 elections, there was an increase of about 26% in circulation, and the average purchase amount also climbs by about 62%. In the March 2020 elections, a 19% increase in turnover was measured, with the average purchase amount increasing by 69%. Namely – while the average purchase amount on a normal day in the field of electrical and electronic products stands at NIS 743, on this election day the average purchase amount increased to NIS 1,257. On the last election day, a small increase of about 4% in turnover was recorded, which consisted of an increase of about 40% in the average purchase price alongside a decrease in the amount of transactions.
How much do Israelis spend in restaurants and cafes on election days? The Sabbath granted to the citizens of Israel, while the places of food and entertainment remain open, gives businesses in the culinary field a significant increase in turnover. when the average expenditure increased by about 37% (NIS 126 versus NIS 92). In the subsequent elections, in September 2019, the average purchase price increased by 29% compared to a normal mid-week day. In the March 2020 elections, there was almost no change in the size of the market relative to a normal business day in the field, perhaps as a result of the outbreaks of the Corona crisis that spread throughout Israel. It should be noted that on this date No restrictions have been imposed by the state yet.
A year later, in the elections in March 2021, Israelis returned to the cafes and restaurants with an increase of about 38% in turnover in the sector, compared to a normal business day. Despite the partial restrictions of the corona virus, many restaurants entered the field of deliveries and thus increased the turnovers. Another issue that was tested and compared in Gamma is the tourism and travel industry, in the elections of April 2019, the trading turnover in the sector increased by about 48%, with the average purchase amount also jumping by about 53%. Later, in September of the same year, there was also an impressive increase of about 73% in the transaction turnover in the field of Against a normal day.
The dates examined were the elections for the 21st Knesset – 9.4.19, the elections for the 22nd Knesset – 17.9.19, the elections for the 23rd Knesset – 2.3.20, the elections for the 24th Knesset – 23.3.21, all the dates of the election days were compared against day Tuesday 16.3.21, a week before election day for the 24th Knesset.
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