“That’s not me in the photo,” Yanina Latorre said on television NEWS cover which sees her as the protagonist: “The success of brutality”. And he continued: “The photo is artificial intelligence,I hate it,Noticias magazine woudl have asked me for a photo. I don’t remember taking that photo.”
But it was a mistake: it wasn’t artificial intelligence. And yes, it was Latorre. Could Yanina have forgotten? The images correspond to a production created byHere is a note in which the chimentera already explained the ways that would then lead her to the cover: ““I am a professional provocateur,” says the title of that note.
“For me its artificial intelligence. I don’t have that top, I’ve never had it”, insisted the journalist. While one of the LAM speakers told her: “Is it legal? Can it be done?” “It’s not your fault,” his colleagues said. “It’s not even your face,” concluded driver Ángel De Brito. But This note is accompanied by photos taken in that session by profile photographer Juan Ferrari.
Latorre was consulted by NOTICIAS for the drafting of the note. The interview took place by telephone and the speaker talked about the success of brutality. “In these 15 years that I worked, I started being myself and then I exacerbated the situation as I was stupid,” he said. And he added: “I’m direct and it seems better to me that way, saying what I think without filters.I don’t like people who are afraid of rebounding.” or who says things halfway. I prefer to say everything I think and let it out in the open. But I’m not crazy, I act crazy.”
The cover of NOTICIAS, which has Latorre as standard bearer of the climate of the time, shows the change in global trend that has taken a Copernican turn in the field of dialog: the hypercorrection that has dominated the last decade is replaced by a considered incorrectness.
And those who were canceled yesterday return triumphantly today, in an everything goes well that mixes truths that are uncomfortable and pleasant to the ears of the disappointed public, with screams, insults and the naturalization of violence.
“The success of brutality” is the cover title of this week’s NOTICIAS, with the image of Yanina Latorre as an exponent of the climate of that period. From television, to streaming and to networks – the latter being the most fertile ground for exploiting the Molotov language – the limits are being pushed towards what was unthinkable until recently; and reflects in the world of entertainment a phenomenon that has taken over the political scene. From President Milei, always full of insults, to a wide ideological spectrum that ranges from verbal low blows between Grabois and Galperinto Bellibini’s blows against the libertarian Fran Fijap.
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In this note
How can media consumers develop the necessary skills to discern real images from manipulated content in the age of AI?
Interview with Yanina Latorre on the Ethics of AI in Media
Time.news editor: Welcome, Yanina! Its a pleasure to have you here. As someone at the forefront of media and journalism, you’ve recently been in the spotlight for your remarks regarding the use of artificial intelligence.Can you tell us a bit about what prompted your strong response?
Yanina Latorre: Thank you for having me! I was quite taken aback when I saw my photo on the cover of Noticias with the title “The Success of Brutality.” initially, I thought it was a piece created using artificial intelligence, which I found deeply unsettling. I immediately dismissed it as something that I would never approve of or be part of.
Editor: You mentioned that you believed the image was manipulated by AI. What were your concerns about that at the time?
Latorre: My main concern is about authenticity in journalism. If AI can create convincing images, it opens up a Pandora’s box.It risks blurring the lines between reality and fabrication. It’s one thing to use technology to enhance storytelling, but when it comes to the integrity of images—especially of someone’s likeness—that’s where I draw the line.
Editor: Interestingly, it turned out to be a real photo of you, just from a past production snapshot.Do you think that perhaps your initial reaction to claim it was AI was a reflection of a larger fear about media manipulation?
Latorre: Absolutely. I think my reaction was rooted in a genuine fear of how technology can distort our reality. It’s not just about me; it’s about the entire industry.If we begin to doubt the authenticity of images and reports, then trust in journalism erodes. And trust is the foundation of our work.
Editor: Your colleague on LAM brought up the question of legality regarding creating such images. do you think there should be stricter regulations around the use of AI in media?
Latorre: I believe there needs to be a robust conversation about ethics and legality in this space. Transparency is crucial. If an image is generated or manipulated, the audience has a right to know. There must be guidelines that protect not just individuals but also the integrity of journalism itself.
Editor: It’s refreshing to hear your perspective. Do you think that the public also bears some obligation in discerning what is real in a world increasingly influenced by AI?
Latorre: Definitely. While media professionals must uphold ethical standards, consumers of media should also develop media literacy skills. They need to question what they see, understand the context, and be aware of how easily images and information can be altered—whether for entertainment, propaganda, or misinformation.
Editor: as a self-proclaimed “professional provocateur,” how do you balance being provocative with maintaining journalistic integrity?
Latorre: That’s the tricky part! Provocation can spark conversations and challenge norms, but it shouldn’t come at the expense of truth and integrity. It’s about pushing boundaries while still respecting the facts. I strive to engage my audience while responsible in my messaging.
Editor: Thank you,Yanina. Your insights are incredibly valuable,especially in these rapidly evolving times. We appreciate you joining us and sharing your thoughts!
Latorre: Thank you! It was a pleasure to discuss these critically important issues with you.