Chiara Ferragni joins the group’s board of directors Tod’s by Diego Della Valle. The publicly traded company announced the entry of the digital influencer and entrepreneur this morning April 9. And after the announcement, in an overall decreasing price list, the Tod’s stock started running: at 11 it was up by 5.9%. «Believing it to be increasingly important to deal with social commitment, solidarity towards others and sustainability in respect of the environment and dialogue with the younger generations – says the note -, the Tod’s group appoints Chiara Ferragni as a member of the board of directors. We are sure that Chiara’s knowledge of the world of young people, combined with the experience of the members of the Board of Directors, can build a thought group dedicated to projects focused on solidarity towards others, with strong attention to the world of young people who, never as at this moment , it needs to be heard ».

Ferragni: Tod’s Italian excellence in the world

“I thank Diego Della Valland for the trust and respect she has towards me as a woman and manager – she commented Chiara Ferragni -. Joining the Tod’s group means giving a voice to my generation with one of the excellences of Italy in the world ».

Della Valle: space also for solidarity projects

«I am very pleased that Chiara Ferragni has joined the board of Tod’s – are the words of Diego Della Valle -. Chiara’s knowledge of the world of young people will certainly be precious. Furthermore, together, we will try to build solidarity and support projects for those who need it most, raising awareness and involving the new generations more and more in operations of this type ».

Chiara Ferragni is one of the most important world influencers, whose rise has been studied in famous universities such as Harvard. Over the course of her career she has constantly transformed, going from a “simple” influencer to a digital entrepreneur, taking back management control of her own companies, to the point of becoming a spokesperson for social battles. In a year in which the whole world was forced to shut up at home and to deal with a planetary pain, Chiara Ferragni together with her husband Fedez have, in fact, chosen to use their notoriety in favor of civil commitment: from musical appointments on the terrace of the first lockdown, to the campaigns for the use of the mask, up to the contribution and launch of the fundraiser that allowed the creation of a new intensive therapy at the San Raffaele, an initiative for which they received the Ambrogino d’oro, highest honor of Milan. Again, she promoted the Italian territory and tourism and entered the terrain of (failed) female conquests with the speech on “Being a woman in 2020” in which she recounted the pitfalls that still make us “a very masculine and patriarchal society, in which women are judged differently from men but also by women ». The last battle took place in recent weeks against the slowness of the Lombardy Region in administering vaccines, first publishing cards and data relating to the Lombards who must be vaccinated and then coming to address Prime Minister Mario Draghi after Fedez’s grandmother had been called for the vaccine following the posts of Ferragni herself.

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