“It’s a historic marketing coup”: Samsung has already won its Olympic Games

2024-07-28 11:48:41

We see him on boats or when he carries the Olympic flag. During the opening ceremony of the Olympic Games this Friday evening, many athletes brandished an unusual phone, which folds like a powder compact, the new Galaxy Z Flip6 from Samsung, to immortalize the event. This state-of-the-art smartphone – distributed in a limited edition, with the Olympic logo emblazoned on the back, to 17,000 athletes at the Games and Paralympics by the manufacturer and global partner of the Olympic Games – has established himself as the superstar — high tech — of the kick-off of the Games.