The next May 31st ITsART, the new platform that celebrates and promotes Italian culture, arts, creativity and beauty, comes on. ITsART is dedicated to all those who love, produce and experience art in all its forms and declinations and will offer its audience a vast program of exclusive free and paid content, which will also be made available on an international scale.
ITsART’s offer will range from the most established artists to new talents, passing through the enhancement of iconic places, great museums and all the artistic and cultural excellences that are born and develop in our country. A wide digital offer, that of ITsART, to which Maestro Riccardo Muti has decided to collaborate with a series of concerts and contents, and which integrates with the live one, finally reopened to the public.
The first major exclusive streaming events will be: the total show concert, In this story that is mine, by Claudio Baglioni from the Teatro dell’Opera di Roma (June 2) and the Maggio Musicale Fiorentino with The Force of Destiny by G. Verdi, directed by Maestro Zubin Mehta with direction by Carlus Padrissa of La Fura dels Baus (June 6).
The events will be available for pre-sale from early May on the main ticketing platforms
ITsART will propose a journey through stage, places and stories, three sections within which institutions and cultural operators will be able to tell their projects, their work and artistic thought, in a large virtual stage.
From the first weeks of its launch, over 700 contents will be available, including new formats developed and produced by the main Italian cultural institutions – archaeological areas, museums, foundations, academies and theaters – together with a wide range of films and documentaries, thanks to the collaboration with major film production houses.
Through its technology, which allows distribution in live streaming and on demand mode, ITsART will allow to overcome borders and extend audiences, opening a new phase of the fruition of artistic and cultural content anywhere in the world for theater, opera, museums, music, cinema, dance and any other language.