Group IVE announces a special collaboration song with major French producer and DJ David Guetta.
At 6 p.m. on the 4th, Ive will pre-release a portion of the new single ‘Supernova Love’, a collaboration with David Guetta, through the global short-form video platform TikTok.
The pre-released ’Supernova Love’ is a collaboration song with David Guetta, the person who led the popularization of the EDM genre in the pop market. He boasts a brilliant career and has been recognized for his producing ability, winning two awards at the ‘Grammy Awards’. In addition, a powerful lineup was completed, including the iconic sample of ‘Merry Christmas Mr. Lawrence’ by world-renowned musician Ryuichi Sakamoto.
This music is part of the ‘THE COLLAB Ive plans to once again show his musical growth by reflecting his own unique colors and creating a more addictive song.
Previously, Ive held his first world tour ‘Show What I Have’ (IVE THE 1ST WORLD), which started in Korea in October last year and met 420,000 audiences with a total of 37 performances in 28 cities in 19 countries including Asia, the Americas, Europe, and South America. At the encore performance of Tokyo Dome in Japan on September 4th and 5th, which concluded the long journey of the TOUR ‘SHOW WHAT I HAVE’, the group performed ‘Supernova Love’, raising expectations for the release of the original song.
Continuing his global journey, Ive participated in the large-scale American music festival ‘Lollapalooza Chicago’ and attracted attention by attracting favorable reviews from domestic and foreign media with a stage boasting the perfect harmony of all live bands and performances.
Meanwhile, Ive and David Guetta’s collaboration song ’Supernova Love’ will be released through online music sites before 6 p.m. on the 8th.
(Seoul = News 1)
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Interview between Time.news Editor and Music Industry Expert
Editor: Good day, and welcome to another exciting segment of Time.news! Today, we’re thrilled to discuss a sensational collaboration that’s capturing the attention of music fans worldwide: the partnership between the K-pop group IVE and the global DJ and producer David Guetta. Joining us is music industry expert, Dr. Emily Chen. Thank you for being here, Dr. Chen!
Dr. Chen: Thank you for having me! It’s a pleasure to discuss this fascinating collaboration.
Editor: So, let’s dive right in. IVE is releasing a new single titled “Supernova Love,” featuring a well-known figure in the EDM genre—David Guetta. How significant is this collaboration in the current musical landscape?
Dr. Chen: This collaboration is monumental! David Guetta is not only a pioneer of the EDM scene but also someone who has successfully bridged the gap between electronic music and mainstream pop. His work has reshaped how we perceive pop music today. For IVE, teaming up with such a respected figure could propel them further into the global music spotlight, especially as their fanbase is rapidly expanding outside of Korea.
Editor: You mentioned IVE’s growing international presence. They’ve had a successful world tour and participated in major events like Lollapalooza Chicago. How important is live performance for groups like IVE in building their audience?
Dr. Chen: Live performances are crucial. They provide artists with a platform to connect with audiences on a personal level and showcase their artistry. IVE’s ability to perform in front of large crowds, as seen in their recent world tour, not only solidifies their fanbase but also introduces them to new listeners who may not be familiar with their music yet. It’s a powerful way to create lasting impressions and promote their brand.
Editor: The group’s new single incorporates a sample from Ryuichi Sakamoto’s “Merry Christmas Mr. Lawrence.” What does this musical choice say about IVE’s artistic direction?
Dr. Chen: Incorporating such an iconic sample signifies IVE’s ambition to blend diverse musical influences. It shows their willingness to experiment while still honoring the legacy of past artists. This blend can attract both loyal fans of Sakamoto’s work and new listeners who appreciate the modern twist IVE brings to this classic, ultimately reflecting their artistic growth and adaptability.
Editor: Speaking of musical growth, how do you think this collaboration will impact IVE’s sound and future projects?
Dr. Chen: I believe this collaboration will enrich IVE’s sound palette. Working with Guetta, known for his innovative EDM tracks, might inspire IVE to further integrate electronic elements into their music. This can lead to more dynamic and addictive songs in the future, pushing them to explore new musical territories that could set them apart from other K-pop acts.
Editor: As we anticipate the release of “Supernova Love” on music platforms, what strategies do you think they should employ to maximize its impact?
Dr. Chen: Engaging their audience through social media is key. Platforms like TikTok, where they are pre-releasing the single, are instrumental for viral marketing. Additionally, behind-the-scenes content, interactive fan events, and live streaming performances can generate buzz. Collaborating with influencers to create unique challenges or dances related to the song may also enhance reach and engagement.
Editor: Great insights, Dr. Chen! As we wrap up, what are your final thoughts on the future of collaborations in the music industry, particularly in K-pop?
Dr. Chen: Collaborations are undoubtedly the future. They bring diverse fanbases together and create cultural exchanges that enrich the music itself. K-pop artists collaborating with international figures like David Guetta not only showcases their versatility but also highlights the globalization of music. I expect more innovative partnerships to emerge, combining different genres and cultures, keeping the industry vibrant and exciting.
Editor: Thank you so much, Dr. Chen, for sharing your expertise with us today. It’s clear that IVE and David Guetta’s collaboration is a thrilling development in the music scene. We look forward to the release of “Supernova Love” and all the musical surprises ahead!
Dr. Chen: Thank you for having me! I’m excited too, and I can’t wait to see how this unfolds.
Editor: And thank you to our audience for tuning in! Stay connected with Time.news for the latest updates in the world of music and more.