jaguar Shifts Gears: Iconic F-PACE Ends Production as Brand Targets Luxury Market with 1,000+ HP Electric Vehicle
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The British automaker Jaguar is entering a new era, one defined by electric power and a bold repositioning within the automotive landscape. Production of the Jaguar F-PACE, the brand’s popular SUV powered by conventional combustion engines, has concluded, signaling a definitive move away from thermal models. the company is now focused on its electric future,slated to begin next year with the launch of the series production version of the Type 00,a high-performance grand tourer.
This transition represents a meaningful change in direction for Jaguar, not only in terms of powertrain technology but also in its market ambitions. According to sources within Coventry, the company intends to move beyond competing with established premium German brands like Audi, BMW, and Mercedes-Benz, and instead challenge the dominance of ultra-luxury manufacturers such as Bentley and Rolls-Royce.
Farewell to the V8
The final F-PACE, produced at the Solihull factory, was equipped with a potent 5.0-liter supercharged V8 engine, delivering 575 horsepower and 700 Nm of torque to all four wheels. The vehicle, first presented in 2016, represents the culmination of Jaguar’s internal combustion engine technology. While it remains unconfirmed whether the final model was a special edition reserved for the Australian market, one source on a fan forum indicated the vehicle will not be sold to the public. Instead, it will be preserved in the Jaguar collection as a symbol of a bygone era.
Awaiting the Electric Revolution
Looking ahead, the electric Jaguar based on the Type 00 concept faces a considerable challenge.The concept’s design has proven divisive, sparking debate among automotive enthusiasts. Though, the design team’s expertise has not been questioned. The production model will retain the coupe-like silhouette of the concept,albeit with some modifications and a less futuristic interior.
The vehicle is expected to exceed 1,000 horsepower, promising exceptional performance. A senior official stated the car will integrate three electric motors – one at the front and two at the rear – allowing for dynamic power management tailored to driving conditions, optimizing for both maximum power and precise handling.
The transition to the luxury segment will require more than just powerful performance. To succeed,Jaguar will need to deliver unparalleled levels of craftsmanship,materials,and overall refinement.The new model will measure over 5 meters in length and weigh in excess of 2.5 tons.
The shift represents a high-stakes gamble for Jaguar. Abandoning the competitive premium market for the rarefied air of ultra-luxury demands a complete overhaul of the brand’s identity and capabilities. To achieve its aspiring goals, Jaguar will rely on a combination of cutting-edge technology, exceptional design, and a relentless pursuit of automotive excellence.
Why, Who, What, and How did it end?
Why: Jaguar is shifting its focus from competing in the premium market (Audi, BMW, Mercedes-Benz) to the ultra-luxury segment (Bentley, Rolls-Royce) due to a desire for higher profitability and brand prestige. This is coupled with a commitment to an all-electric future.
Who: Jaguar, led by decision-makers within the company based in Coventry, is the primary actor. The shift impacts Jaguar Land Rover as a whole, with significant investment in electrification.Key individuals include senior officials providing insights into the Type 00’s technical specifications.
What: Jaguar is ending production of its F-PACE SUV (its last internal combustion engine model) and transitioning to an all-electric lineup, starting with the Type 00 grand tourer.the Type 00 is designed to be a high-performance
