Group Ive (Ahn Yu-jin, Ga-eul, Ray, Jang Won-young, Liz, Lee Seo) presented happiness with their diverse charms.
On the 10th, the agency Starship Entertainment announced the release of the 2025 season greeting ‘COLORFUL DAYS with IVE’ through Ive’s official SNS (social network service) channel and released a concept photo.
In the released concept photo, Ive caught people’s attention with styling that had a natural yet casual atmosphere. Ive, with his colorful colors and various poses, is adding a lovely yet refreshing charm, raising fans’ expectations for the upcoming season’s greetings.
On the 8th, Ive drew a warm response by releasing a new single ‘Supernova Love’, a collaboration with David Guetta, a major French producer and DJ. ‘Supernova Love’ combines the addictive beat with Ive’s attractive voice, giving the song a different level of charm than the original song.
In addition, Ive released his second mini-album ‘IVE SWITCH’ in April, creating his fourth million-seller, and boasting global popularity by achieving good results not only on major domestic music sites but also on overseas music charts.
Afterwards, Ive held his first world tour ‘IVE THE 1ST WORLD TOUR ‘SHOW WHAT I HAVE’, starting in Korea in October last year, and held tours in 28 cities in 19 countries including Asia, the Americas, Europe, and South America. A total of 37 performances were held, reaching approximately 420,000 audiences. In addition, he established himself as a global artist by participating in the large American music festival ‘Lollapalooza Chicago’ and Japan’s ‘SUMMER SONIC 2024’.
Ive, who is showing such limitless growth, is drawing more attention to what he will show in2025. Ive’s Season’s Greetings will begin pre-orders starting on the 11th.
(Seoul = News 1)
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Interview: Exploring IVE’s Rise with Music Expert Dr. Kyung-Soo Lee
Time.news Editor (TNE): Welcome, Dr. Kyung-Soo Lee! It’s a pleasure to have you with us today. With IVE’s recent announcements and their undeniable impact in the music scene, there’s so much to discuss. Let’s dive right in! IVE recently released their 2025 season greeting ‘COLORFUL DAYS with IVE.’ What do you think is the significance of a K-pop group like IVE embracing seasonal greetings?
Dr. Kyung-Soo Lee (DKL): Thank you for having me! Seasonal greetings have become a clever way for K-pop groups to engage with fans on a personal level. For IVE, it’s not just about promoting their new theme; it’s also about creating a sense of anticipation and excitement for their followers. It strengthens their brand identity and deepens the emotional connection with fans.
TNE: That makes a lot of sense! The photos accompanying the announcement have this delightful and casual vibe. How important is visual presentation in K-pop, especially when targeting a global audience?
DKL: Visual presentation is crucial! K-pop is as much about the visual experience as it is about the music. The styling, colors, and poses create distinctive aesthetics that can resonate with a global audience. IVE’s diverse charms are highlighted excellently in their imagery, which can appeal to various beauty standards and cultural preferences across the world.
TNE: IVE also recently dropped their new single ‘Supernova Love,’ in collaboration with David Guetta. How do these kinds of collaborations enhance a group’s appeal internationally?
DKL: Collaborating with global artists like David Guetta instantly elevates IVE’s recognition beyond South Korea. Such partnerships introduce their music to a wider audience. ‘Supernova Love’ combines addictive beats with IVE’s unique vocals, providing an entry point for non-K-pop listeners to appreciate their sound. It’s a smart strategy that not only broadens their fan base but also showcases their versatility.
TNE: Considering IVE’s recent success with their mini-album ‘IVE SWITCH’ and their first world tour, what do you think contributes to their rapid rise in such a competitive industry?
DKL: IVE has a rare combination of talent, timing, and marketing savvy. Their ability to produce consistently high-quality music, paired with excellent choreography and visuals, sets them apart. Additionally, their proactive engagement with fans through social media creates a devoted following. Their sold-out performances and festival appearances further solidify their status as a global act.
TNE: Speaking of fan engagement, how significant are events like their world tour in building IVE’s presence internationally?
DKL: World tours are pivotal. They not only generate revenue but also strengthen their relationship with fans face-to-face. Performing in various countries allows them to tailor their shows to local tastes while spreading their presence. With 37 performances before an audience of approximately 420,000, they are undeniably making a mark worldwide.
TNE: With all these accomplishments, what should we look forward to from IVE in 2025?
DKL: I expect IVE to continue pushing boundaries with innovative music and exciting concepts. Given their current trajectory, they might even explore collaborations with more international artists and delve into various genres. Their strategic engagement, alongside talent, means they have a lot more to share with the world.
TNE: Thank you so much, Dr. Lee! Your insights have made it clear why IVE is capturing hearts both locally and internationally. We’re excited to see what they’ll unveil in the future!
DKL: My pleasure! I look forward to discussing IVE’s journey further as they continue to evolve.