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After years of strong growth, manga has stalled in 2022, as Korean webtoon giants land. And European comics, in all this?
Pair Olivier Ubertalli
© Screenshot of the Kakao page
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JHow far will comics go in France? Will its economic future still depend on manga? Has this genre from Japan reached its ceiling, or will it still break records? And what about the Korean webtoon actors who are arriving in force in France? Questions abound in light of the latest book market figures released by GfK Market Intelligence.
A reality, first. The weight of comics and manga has continued to increase. Ten years ago, in 2013, they accounted for 12% of the book market. Last year, they accounted for 23% of the total, making it the second sector, just behind general literature (26.5%). An emblematic victory: for the second consecutive time after Asterix and the Griffin in 2021, a comic strip, The world…